Who we are:
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.
Snapshot of the Role:
This is a unique opportunity to lead the go-to-market success of innovative new product bets at MasterClass while shaping the broader product narrative and positioning for MasterClass as a whole. As our product surface expands, this role will bring audience clarity, messaging cohesion, and executional excellence to ensure our offerings resonate deeply and scale effectively. You'll be at the center of product marketing strategy, working cross-functionally to influence roadmaps, drive growth, and amplify impact.
What You Will Do:
- Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
- Define audience segments and use cases across MasterClass Certificates and adjacent offerings
- Drive portfolio-level positioning and messaging coherence across the product suite
- Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
- Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
- Influence roadmap direction and priorities through insight-backed recommendations
- Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact
About You:
- 8+ years in product marketing or adjacent functions
- Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
- Strong strategic thinking paired with high-velocity execution
- Deep fluency in paid marketing, collaboration, and performance storytelling
- Skilled at opportunity sizing, competitive analysis, and translating insight into influence
- Operates with extreme ownership and excels in ambiguous, fast-paced environments
- Known for influence without authority and building strong cross-functional relationships
Compensation: $140,000 - $170,000 Annually
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
MasterClass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MasterClass and has not been reviewed or approved by MasterClass.
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Healthcare Strength — Feedback suggests premium medical, dental, and vision coverage augmented by One Medical and robust mental-health support are part of the package. Wellness-oriented additions like a Peloton subscription further reinforce the emphasis on health.
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Leave & Time Off Breadth — Feedback suggests flexible PTO combined with company-wide winter and summer recharge breaks and half-day Fridays offers meaningful time away from work. These options provide multiple avenues for rest and recovery.
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Parental & Family Support — Feedback suggests competitive parental leave, fertility benefits via Carrot, and leave administration through Cocoon support a range of family planning needs. This breadth signals attention to different family situations.
MasterClass Insights
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What We Do
Launched in 2015, MasterClass is the streaming platform where anyone can learn from the world’s best. With an annual membership, subscribers get unlimited access to 90+ instructors and classes across a wide range of subjects, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour’s office, Ron Finley’s garden and Neil Gaiman’s writing retreat. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms—in bite-size pieces or in a single binge. Cinematic visuals and close-up, hands-on demonstrations make you feel like you’re one-on-one with the instructors, while the downloadable instructor guides help reinforce your learning. Stream thousands of lessons anywhere, anytime, on mobile, tablet, desktop, Apple TV®, Android™ TV, Amazon Fire TV® and Roku® players and devices.
Why Work With Us
MasterClass is at the intersection of learning, entertainment and tech. That means that our team has a very diverse background. Whether you are a creative director or a product engineer, the team is driven by the same mission — to unlock human potential by inspiring a learning lifestyle in everyone.
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