The Opportunity That Awaits You:
Are you ready to be part of something truly transformative? Join us as a Senior Product Marketing Manager and help redefine how men suffering from BPH are treated worldwide. This is your chance to bring groundbreaking robotic urology technology to market and drive real impact at scale.
In this high-visibility role, you’ll lead the charge in accelerating system adoption and utilization—launching innovative products and programs, shaping lifecycle strategy, and executing bold commercial initiatives. You won’t just support the business—you’ll help drive it forward.
Working at the center of it all, you’ll partner closely with sales, marketing, field teams, and operations to align strategy and deliver results. This is a hands-on, fast-paced role where you’ll take ownership, move quickly, and influence decisions that directly impact patients and the future of care.
We’re looking for a driven, roll-up-your-sleeves leader who thrives in action, can operate independently, and knows how to turn innovative technology into the standard of care.
If you’re ready to make your mark, transform lives, and help shape the future of healthcare—this is your moment!
What Your Day-To-Day Will Involve:
- Develop and implement go-to-market strategies for hardware and capital equipment
- Create and influence compelling marketing plans including, but not limited to, the market opportunity, target customer profile, product positioning and messaging, and pricing strategies
- Lead cross-functional teams to achieve transactional and commercial readiness for new product launches
- Develop and launch all collateral for product launches to support sales teams and customers
- Partner directly with sales leadership to strategize on product/program needs, implementation strategies, and sales and customer support
- As a product expert, serve as primary contact and consultant for field sales teams
- Develop and deliver product/programs communications to commercial teams
- Write and distribute product-related customer notifications
- Translate technical product features into clear and effective messaging that articulates features and benefits
- Continually revamp messaging as technology and data evolves
- create new and updated existing sales tools to drive key strategic initiatives
- Monitor the performance of on-market products and introduce product enhancements and programs to help achieve business objectives
- Develop and implement end-of-life strategies for legacy products
- Establish and track key performance indicators to measure the effectiveness of product/program implementation
- Gain a keen understanding of Aquablation therapy clinical studies and relevant competitive clinical data
- Regular field travel to visit sales teams, customers, and observe live procedures in the operating room
The Qualifications We Need You to Possess:
- Minimum 7 years of experience in downstream product management or product marketing role, demonstrating career progression within a marketing-related position
- Demonstrated experience in the field of Urology
- Experience marketing directly to surgeons, hospital executives, and patients
- Proven track record of developing and executing successful marketing plans and go-to-market strategies
- Demonstrated ability to lead large, highly cross-functional teams
- Enthusiasm to work within an undefined space and ability to create clear objectives and milestones
- Professional work ethic, high capacity, and ability to operate independently
- Strong analytical and organizational skills
- Strong interpersonal and communication skills
- Ability to travel up to 25% of the time
- Hybrid
The Qualifications We Would Like You to Possess:
- Experience in surgical robotics, or with other novel, high-growth medical products/therapies
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What We Do
PROCEPT BioRobotics is a commercial-stage surgical robotics company focused on advancing patient care by developing transformative solutions in urology. We develop, manufacture and sell the AQUABEAM Robotic System, an advanced, image-guided, surgical robotic system for use in minimally-invasive urologic surgery with an initial focus on treating benign prostatic hyperplasia, or BPH. Our proprietary AQUABEAM Robotic System delivers Aquablation therapy, which combines real-time, multidimensional imaging, personalized treatment planning, automated robotics and heat-free waterjet ablation for targeted and rapid removal of prostate tissue. Aquablation therapy delivers effective, safe and durable outcomes for males suffering from lower urinary tract symptoms, or LUTS, due to BPH that are independent of prostate size and shape or surgeon experience.
