Senior Product Marketing Manager

Posted 2 Days Ago
Hiring Remotely in USA
Remote
160K-190K Annually
Senior level
Artificial Intelligence • Machine Learning • Software • Analytics
Our mission is to verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
The Role
The Senior Product Marketing Manager will develop strategies, create messaging frameworks, and produce marketing materials to effectively communicate Socure's value in the identity verification and fraud prevention market while collaborating with cross-functional teams.
Summary Generated by Built In
Why Socure?

At Socure, we’re on a mission—to verify 100% of good identities in real time and eliminate identity fraud from the internet.

Using predictive analytics and advanced machine learning trained on billions of signals to power RiskOS™, Socure has created the most accurate identity verification and fraud prevention platform in the world. Trusted by thousands of leading organizations—from top banks and fintechs to government agencies—we solve real, high-impact problems at scale. Come join us!

We’re expanding our Product Marketing team with a strategic, collaborative Senior Product Marketing Manager who will serve as the dedicated PMM for one or more of Socure’s commercial segments.

Vertical PMMs are the connective tissue between Socure’s product innovation and the real needs of the market. You will shape how customers perceive Socure, drive clarity and confidence across our commercial teams, and ensure that every interaction—from the first pitch to long-term customer growth—reflects the unique value Socure brings to each industry we serve.

In this role, you will partner closely with Sales, Solutions Consulting, Customer Success, and the broader GTM organization to drive vertical-specific strategy and execution. You’ll develop and refine messaging frameworks, uncover and articulate industry-specific pain points, and build competitive intelligence that empowers our teams to win. You’ll create high-impact collateral (from pitch narratives to thought leadership content) that enables consistent, compelling storytelling across every stage of the customer journey.

As the expert on your industries, you will influence product roadmaps, equip field teams with actionable insights, and ensure Socure’s solutions resonate deeply with the challenges and opportunities unique to each market. While experience in a specific vertical is not required, the ability to understand industry pain points, adapt messaging, and serve as a thought leader in the field is essential.

What You’ll Do

Vertical Strategy & Positioning

  • Develop tailored value propositions, messaging frameworks, and solution narratives for your assigned vertical(s)

  • Craft compelling messaging that highlights Socure’s differentiated technology and tangible business impact.

Technical Storytelling for Commercial Teams

  • Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets.

  • Analyze and document technical nuances, workflows, and architectures to clearly articulate the "how" behind product functionality.

Competitive Intelligence

  • Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics.

  • Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points.

  • Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market.

Cross-Team Collaboration

  • Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation.

  • Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies.

  • Provide market-driven feedback to influence product development and ensure customer needs are addressed.

Thought Leadership

  • Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership.

  • Represent Socure in technical discussions with customers, partners, and at industry events.

Leverage AI to Scale Impact

  • Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights.

What You Bring

  • 5+ years in product marketing, solutions engineering, product management, or a related role supporting B2B enterprise or SaaS go-to-market efforts.

  • Ability to translate complex technical concepts (APIs, machine learning, digital identity, fraud models) into clear, compelling messaging.

  • Experience collaborating with Sales, Customer Success, and cross-functional GTM teams.

  • Strong storytelling, writing, and presentation skills across both business and technical audiences.

  • Analytical mindset with experience conducting industry research and competitive positioning.

  • Proven success producing effective collateral, driving enablement, and contributing to high-impact GTM programs.

  • Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.

  • Experience using AI tools for content generation, research, and technical enablement is a plus.

Bonus Points:

  • Experience in one or more target verticals. Please highlight your domain expertise in your application!

  • Background in identity verification, fraud, risk, or security SaaS

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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Top Skills

Ai Tools
Machine Learning
Predictive Analytics
SaaS
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The Company
Chennai, Tamil Nadu
386 Employees
Year Founded: 2012

What We Do

Socure is the leading platform for digital identity trust. Its predictive analytics platform applies artificial intelligence and machine learning techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities in real time. The company has more than 750 customers across the financial services, gaming, telecom, and e-commerce industries, including three of the top five banks, seven of the top 10 card issuers, three of the top MSBs, the top payroll provider, the top credit bureau, and over 100 of the largest and most successful FinTechs. Marquee customers include Chime, Varo Money, Public, Stash, and DraftKings.

Socure has received numerous industry awards and accolades, including being named to Forbes America’s Best Startup Employers 2021, being awarded Best New Technology Introduced over the Last 12 Months – Data and Data Services at the 2020 American Financial Technology Awards (AFTAs), being ranked number 70 in Deloitte’s Technology Fast 500™, being listed as a Gartner Cool Vendor, being recognized by Forbes as one of the Top 25 Machine Learning Startups to Watch, being named to CB Insights: The FinTech 250, and being awarded Finovate’s Award for Best Use of AI/ML, to name a few.

Why Work With Us

Socure is a critical part of the infrastructure of the digital economy and what we do is critical to ensure the safety of anyone doing any sort of business on the internet. Because of our technology digital identity theft will be eradicated and more people will be included in the digital economy than ever before.

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