Pikmin Bloom, a geo-location based mobile game developed by Niantic, launched globally in October 2021, and has been steadily growing its user base - it now has millions of users worldwide. For wandering and spending time outside, users are rewarded with items that can either grow or feed the curious creatures called Pikmin introduced in the console game by Nintendo. Pikmin Bloom is the largest mobile game for the Pikmin IP.
Niantic is looking for a Marketing Director to lead the overall marketing strategy, go-to-market execution, and long-term business growth for Pikmin Bloom across North America. This role will serve as the senior regional marketing leader, overseeing integrated marketing initiatives across user acquisition, engagement, retention, partnerships, social/community, and live experiences.
The ideal candidate is a strategic and highly collaborative leader with deep expertise in mobile game marketing, a strong understanding of the live-service gaming business, and a passion for building impactful player experiences. This individual will lead and develop a high-performing team while partnering closely with executive stakeholders, cross-functional teams, and external partners across both North America and Japan.
As this is a global product, you will collaborate extensively with international teammates to ensure alignment, consistency, and operational excellence across all regions and major marketing initiatives.
Responsibilities- Own the North America marketing vision, strategy, and execution for Pikmin Bloom, driving sustainable growth across player acquisition, engagement, retention, and revenue.
- Lead and develop a high-performing regional marketing organization across multiple workstreams, including user acquisition, social/community marketing, partnerships, live events, and campaign execution.
- Translate product and business objectives into integrated operational marketing plans with measurable impact across the North America region.
- Define product positioning, key messaging, and audience strategies informed by player insights, market dynamics, and competitive analysis.
- Lead go-to-market planning and execution for major product initiatives, seasonal campaigns, feature launches, partnerships, and real-world activations.
- Partner closely with Product Management, Game Design, Engineering, Business Development, Operations, Communications, Legal, Analytics, and executive leadership to align marketing strategy with broader business priorities.
- Drive alignment and effective collaboration between North America and Japan-based stakeholders across global marketing initiatives.
- Own and manage the regional marketing budget, including resource allocation, forecasting, ROI analysis, and optimization against business goals.
- Establish performance goals and KPIs across marketing initiatives, including awareness, acquisition, DAU, WAU, retention, engagement, ARPU, and revenue contribution.
- Use data, experimentation, and market insights to evaluate campaign effectiveness and continuously optimize strategies and investments.
- Build strong relationships with external agencies, platform partners, media partners, and IP stakeholders to maximize marketing impact.
- Lead organizational planning, recruiting, coaching, and talent development for the marketing team.
- Foster a collaborative, inclusive, and high-accountability culture that enables teams to execute effectively in a fast-paced global environment.
- Anticipate organizational and operational risks proactively and implement scalable processes to support long-term growth.
- Encourage the use of AI tools and automation to improve marketing workflows, campaign effectiveness, and team efficiency.
- Explore practical applications of emerging AI capabilities across areas such as creative development, audience insights, reporting, and campaign optimization.
- BA/BS degree or equivalent practical experience.
- 12+ years of experience in marketing, gaming, entertainment, or consumer technology industries, including significant experience in mobile/live-service gaming.
- Proven experience leading integrated marketing strategy and execution for large-scale consumer products or live-service games.
- Demonstrated success managing and developing high-performing marketing teams, including managers and senior individual contributors.
- Deep expertise in product positioning, go-to-market strategy, user acquisition, engagement, retention, and lifecycle marketing.
- Strong experience overseeing paid media strategy and execution, including creative development, agency management, media planning/buying, campaign optimization, and performance analysis.
- Experience leading highly cross-functional initiatives involving multiple internal teams, external partners, and executive stakeholders.
- Strong business acumen with the ability to balance strategic priorities, operational execution, and financial outcomes.
- Experience managing substantial marketing budgets and evaluating ROI against business objectives.
- Outstanding verbal and written communication skills, including experience presenting to executive leadership.
- Strong analytical mindset with the ability to leverage data and consumer insights to inform decision-making.
- Ability to operate effectively in a fast-paced hybrid environment with evolving priorities and ambiguity.
- Passion for creating meaningful player experiences that connect digital and real-world engagement.
- Familiarity with AI-powered marketing tools and emerging AI trends relevant to consumer marketing and live-service games.
- Interest in applying AI and automation to improve marketing workflows, creativity, and operational efficiency.
For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
Skills Required
- 6+ years experience in marketing, gaming, entertainment, or consumer technology products
- BA/BS degree or equivalent practical experience
- Experience developing product positioning strategies
- Paid media campaign strategy development and management
- Experience working on highly cross-functional teams
- Ability to communicate capacity to guide and handle third-party alliances
- Strong verbal and written communication skills
- Passion for analyzing products, customers, and market dynamics
Scopely Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Scopely and has not been reviewed or approved by Scopely.
-
Equity Value & Accessibility — Equity, stock options, and an ESPP are emphasized as core parts of total rewards and are credited with boosting overall pay, especially in tech and product roles. Incentive‑style equity units tied to company performance provide additional upside beyond base salary.
-
Strong & Reliable Incentives — Multi‑cadence bonuses (annual, quarterly, and in some cases monthly) and structured incentive programs are presented as meaningful components of compensation. These incentives are portrayed as significant contributors to total compensation alongside base pay.
-
Healthcare Strength — Medical, dental, vision, and mental‑health coverage are described as solid, with U.S. benefits pages calling out strong health insurance. Health coverage is cited as a standout element of the benefits package.
Scopely Insights
What We Do
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences based on both original and licensed IP, including “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Scrabble® GO,” “WWE Champions," “Yahtzee® With Buddies,” and "Stumble Guys," among others. Scopely creates, publishes and live-operates immersive games that empower a directed-by-consumer™ experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the mobile games industry. Recognized multiple times as one of Fast Company’s "World’s Most Innovative Companies" and Built In's "Best Places to Work," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations in Bangalore, Barcelona, Boulder, Dublin, London, Los Angeles, Sevilla, Shanghai, Singapore, Seoul, Tel Aviv, Tokyo and more! Scopely is home to many internal game development teams, or Scopely Studios, including: Boundless Entertainment, DIGIT, Genjoy, Hijump, Omnidrone and Parallel, among others, with additional studio partners in seven countries across four continents. For more information, visit scopely.com.
Gallery
