Senior Manager, Product Marketing

Pikmin Bloom, a geo-location based mobile game developed by Niantic, launched globally in October 2021, and has been steadily growing its user base - it now has millions of users worldwide. For wandering and spending time outside, users are rewarded with items that can either grow or feed the curious creatures called Pikmin introduced in the console game by Nintendo. Pikmin Bloom is the largest mobile game for the Pikmin IP.

Niantic is looking for a Senior Manager, Product Marketing to drive the product marketing growth strategy and execution in the United States for Pikmin Bloom. As the marketing lead, you will lead a newly formed team and be responsible for all aspects of marketing efforts across this region. The ideal candidate has an existing passion for the product and is able to juggle multiple responsibilities.

As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions. In particular, you will work closely with teammates and stakeholders based in Japan.

• Be responsible for go-to-market execution for all marketing campaigns for Pikmin Bloom in the US.
• Find opportunities for growing the business (# of users, revenue) and take appropriate actions with a data-driven focus on results.
• Champion new feature launches, define the strategy for, and execute marketing campaigns in close coordination with internal cross-functional partners including Product Management, Engineering, Game Design, Business Development/Partnerships, Operations/Customer Support, Marketing, and Comms/Public Relations teams, external partners, and also external marketing/PR agencies.
• Track and work towards goals including: consumer awareness, user acquisition, DAU, WAU, ARPU and user retention.
• Track and interpret product and marketing analytics; suggest improvements or revise marketing strategies, where relevant.
• Be responsible for managing the marketing budget for this title throughout the US region.
• Conduct return on investment analyses on marketing campaigns and apply takeaways to future programs.
• Have strong enthusiasm for crafting and producing impactful experiences for fans. This includes real-world events and digital promotions. Show dedication and take initiative to achieve the business goal.

• BA/BS degree or equivalent practical experience.
• 6+ years experience in marketing, gaming, entertainment, or consumer technology products.
• Experience developing product positioning strategies that factor in market and competitive dynamics.
• Paid media campaign strategy development and management, including creative development, agency selection, media buying, campaign tracking and optimization.
• Social media marketing; familiarity with community management & engagement strategies a plus.
• Experience working on highly cross-functional teams with the capability to guide complex projects involving multiple partners and priorities.
• Experience in leading partnerships - close collaboration with business partners and/or IP holders.
• Ability to show and communicate your capacity to guide and handle third-party alliances, involving agencies and other vendors.
• Strong initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.
• Passion for analyzing products, customers and market dynamics.
• Strategic problem solver with strong leadership, management, and interpersonal skills.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle multifaceted situations with little advance notice.

Plus if you are/have...

• An avid player of Niantic games, especially Pikmin Bloom.
• Business experience in an international environment.
• Experience as a Product Marketing Manager.
• Game industry experience.
• Able to speak/write/read Japanese.

Niantic's products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015, and were subsequently. Acquired by Scopely in early 2025, one of the most successful mobile game companies in the world. Some of our current consumer titles include record-breaking geo-location based game Pokémon GO, Pikmin Bloom, and Monster Hunter Now.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving!