Senior Product Marketing Manager

Position Description:

ServiceTrade, the leading SaaS platform for commercial contractors, is seeking a Product Marketer to help drive the next phase of growth for our fire protection and mechanical (MEP) customers. This is a high-impact role on a growing team in a rapidly transforming industry—where technology, data, and AI are reshaping how essential service work gets done.

In this role, you will shape how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade. You’ll translate customer insights, market dynamics, and product innovation into clear messaging, compelling content, and winning go-to-market strategies.

You will own product messaging, orchestrate product and feature launches (including AI-powered capabilities), and continually sharpen our competitive understanding in an increasingly active market. This role is ideal for someone who loves building narrative, thrives in cross-functional collaboration, and wants to be part of a company defining the future of technology for the commercial trades.

Why ServiceTrade:

ServiceTrade is transforming one of the most essential—and fastest-growing—industries in the world: commercial fire protection and mechanical service. Our software powers the daily work of thousands of contractors who keep buildings safe, efficient, and operational. As the industry rapidly modernizes, ServiceTrade is leading the charge with a powerful combination of SaaS innovation, deep trade expertise, and a bold vision for how AI will redefine service operations.

Joining ServiceTrade means stepping into a company with momentum. We’re scaling quickly, expanding our product suite, and investing in people. You’ll work alongside a team that values creativity, curiosity, intelligence, and ownership—and you’ll have the opportunity to craft messaging for highly engaged audiences, launch impactful new features—including AI-powered capabilities—partner closely with a high-performing Product organization, and see your work directly influence customer adoption, sales success, and company growth. If you want to be part of a team that’s building the future of service contracting and bringing real innovation to the trades, ServiceTrade is where you belong.

About you:

You are a strategic, curious, and highly collaborative product marketer who loves turning complex technology into clear, compelling narratives. You bring strong B2B SaaS experience and have a track record of crafting messaging that resonates with real buyers and users—supported by customer research, testing, and data.

You have led successful product and feature launches, partnering cross-functionally with Product, Sales, Customer Success, and Marketing to create high-impact go-to-market moments. You thrive in environments where you can shape positioning, build content, support sellers, and guide teams on how to win. Competitive intelligence is part of how you operate, and you’re comfortable tracking market shifts and distilling insights into actionable guidance.

You’re also excited about how AI is transforming product marketing. Whether through tools that streamline workflows or AI-powered product capabilities you help bring to market, you bring curiosity, adaptability, and a willingness to experiment with new approaches.

**And while not required, it’s a nice-to-have if you have experience in industries that center on operations, service delivery, or field technicians—or if you’ve marketed software used by commercial contractors. Familiarity with how these businesses operate, how they buy technology, or what their users value is an added bonus.

Key Responsibilities & Activities:

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Knowledge & Skills:

• 7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role).
• Proven success developing product messaging, positioning, and value propositions.
• Strong project management and organizational skills
• Ability to translate complex technical concepts into clear, compelling narratives.
• Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs).
• Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success.
• Excellent written and verbal communication skills; confident presenter and storyteller.
• Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations.
• Curiosity about AI and how it can improve both product marketing workflows and customer experience.
• Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Community Impact Program (Volunteer)
• Tech and Wellness Stipend

#LI-Onsite

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.
(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.