The Role
The Senior Product Marketing Manager develops strategies, leads product positioning, collaborates with teams, and drives customer marketing initiatives to enhance product adoption and retention.
Summary Generated by Built In
Who is Aiwyn and what do we do?
Aiwyn is the first complete platform for modern accounting firms. Backed by top-tier investors like Bessemer, KKR, and Revolution, we’re one of the fastest-growing scale-up SaaS companies in the world. We build category-defining technology—and we’re doing it with world-class people, processes, and products.
To learn more, visit our website
Who You Are
You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit—building go-to-market strategies that drive impact and accelerate growth. You think big, move fast, and collaborate deeply.
You’re not just managing strategy—you’re shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS.
Key Responsibilities:
- Partner with GM and GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
- Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
- Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
- Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
- Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
- Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
- Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
- Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
- Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.
Qualifications:
- 5+ years of strong Product Marketing experience
- 3+ years of experience in in small-to-mid scale businesses
- Familiarity with vertical SaaS/Platform organizations
- Deep understanding of accounting, professional services, or financial tech markets.
- Experience working in a fast-paced, startup environment
- Strong attention to detail and excellent problem-solving skills
- Ability to think strategically and execute with a high degree of precision
- Strong cross functional leadership and communication skills
- Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.
- This role involves participating in regular video and occasional in-person meetings, with reasonable accommodations available.
Benefits and Perks:
- The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.
- Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
- Remote, work-from-anywhere culture
- Flexible PTO
- World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
- Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
- 401(k) matching
Other benefits include:
Our Values:
- Relentless by Design
- Owners not Renters
- Trust at the Core
Learn more about Aiwyn:
- About us
- Why Aiwyn
- YouTube page
Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa
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The Company
What We Do
Aiwyn helps leading accounting firms automate and optimize critical revenue processes by unlocking client data from existing practice management and CRM systems with our Practice Automation platform.
With Aiwyn's Practice Automation platform, high-value firm executives, partners, and staff are liberated to deliver more value to clients and work at the highest end of their professional expertise.
Benefits of Practice Automation to accounting firms include:
- save time, bill faster
- eliminate tedious back office tasks
- reduce days-in-WIP and days-in-AR,
- speed up client payments
- smooth out cash flow
- protect financial health with predictive insights and controls
- offer a best-in-class experience to both employees and clients
