Responsibilities
- Lead the UK go-to-market for Payroll and other major product launches
- Ensure new products are positioned effectively, launched successfully, and set up to deliver commercial impact from day one.
- Grow adoption of paid add-ons
- Work with Sales and Success to drive attach rates, identify cross-sell opportunities, and optimise the customer journey for our paid products in the UK.
- Tailor messaging for the UK market
- Adapt global positioning and narratives to reflect UK-specific buyer needs, language, and competitive context.
- Support sales and customer-facing teams
- Provide region-specific enablement, tools, and insights to help Sales and CS teams confidently communicate value and close more deals.
- Close the feedback loop between field and product
- Capture and share insight from UK customers, competitors, and frontline teams to shape roadmap, packaging, and go-to-market planning.
Requirements & Qualifications
- 4–6 years of experience in product marketing or GTM strategy, ideally in B2B SaaS
- Strong knowledge of the UK market and experience launching or supporting products in-region
- Proven track record in driving product adoption and go-to-market execution
- Excellent communicator with the ability to simplify complex ideas into clear, customer-facing messages
- Experience working cross-functionally with Sales, CS, Product, and Marketing
- Self-starter with strong organisational skills and a bias for action
- Experience in HR, Payroll, or Workforce Management tech a plus
Top Skills
What the Team is Saying
What We Do
Deputy is the world’s leading workforce management platform, revolutionizing hourly work for over 1.5 million workers and 375,000 workplaces across over 100 countries. For over 15 years, Deputy has helped businesses to effortlessly navigate and comply with complex labor laws while enhancing employee engagement with predictable, transparent and flexible scheduling, and delivering actionable insights to transform labor efficiency into a competitive advantage.
Deputy is more than just a solution – it’s a trusted partner in building workplaces that foster productivity, well-being, and growth. Discover how we are improving the world of work, one shift at a time at www.deputy.com
Why Work With Us
Creativity and teamwork drive our culture. We embrace diverse ideas and encourage collaboration. Our team enjoys remote flexibility while regularly connecting in person whenever possible. These gatherings foster collaboration, strengthen bonds, and reinforce our commitment to building Deputy together.
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Employees work remotely.
We are a Remote first company. Our workplace Hybrid policy allows for employee flexibility. Deputies are given the option to work from home or work from our WeWork offices.
