Senior Product Marketing Manager

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

In this role, you will join BetterUp’s innovative Product Marketing team (PMM), helping to translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value prop development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both the product strategy and the GTM strategy for the products you will manage, and you will measure success by meeting revenue and adoption goals.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; Chicago, IL; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

What you’ll do:

• Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement

• Develop detailed buyer and influencer personas for your product and solution areas

• Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative

• Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings

• Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)

• Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content

• Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas.

• Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace.

• Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas

• Partnering with product management to help inform product strategy with the customer at the center to drive the next generation of our products.

• Drive efforts with product management to define an overall product roadmap that will drive the long term growth of the organization and translate the product vision into an external facing innovation story to inspire customers.

• Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities

If you have some or all of the following, please apply:

• Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms

• Built PMM messaging and campaigns targeting very large enterprise C-level buyers

• Natural passion and curiosity for AI disruption and the human transformation category

• Positive growth builder mindset, comfortable pivoting quickly and is highly self-motivated

• Outstanding written and verbal communication skills

• Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical.

• Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together.

• Organize to win. Ability to step up to lead cross-functional co-creation and step back to support.

• Storyteller. Ability to create emotionally resonant and deeply human stories to inspire the market to take action

• Learner. Ability to see challenges as opportunities to learn and quickly get to a level of knowledge that allows you to create progress.

• Playful. Ability to find fun and opportunity in ambiguity. We get to do work we care about with people we care about.

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $142,000– $225,000.

If you live in New York, the base salary range for this role is:
$164,000 – $225,000: New York City
$142,000 – $195,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [email protected]

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