The Role
Lead product marketing strategy, develop narratives, conduct market research, and drive successful product launches while collaborating with cross-functional teams.
Summary Generated by Built In
About Kira
We live in a world where technology is rapidly changing the educational experiences of students and teachers everywhere, and we have the opportunity to shape how this change takes place. It is Kira’s mission to harness transformative AI technologies to make world-class teaching and learning accessible to everyone.
Kira is an AI-powered learning platform designed to help educators deliver more personalized, effective instruction — without adding to their workload. We combine curriculum, assessments, and AI tutoring into one seamless experience that supports both classroom and self-paced learning. Teachers use Kira to save time on planning and grading, while students get real-time feedback and adaptive support. We started with computer science and are now expanding across subjects to help schools meet the growing demand for accessible, high-quality education at scale.
Kira is a rapidly growing startup backed by top-tier Venture Capital funds including New Enterprise Associates (NEA) and Andrew Ng’s AI Fund.
About the Role
We are looking for a strong Senior Product Marketing Manager to build out and own the go-to-market strategy and execution for all Kira products. As our first hire dedicated to product marketing, you’ll use both qualitative and quantitative insights about our users and turn them into comprehensive marketing initiatives that focus on driving user acquisition, engagement and retention. You’ll be responsible for building out different user journeys, value propositions and creating narratives that resonate with both students and teachers alike. This is a highly impactful role, and you’ll partner with multiple business stakeholders to drive alignment on overall product strategy and marketing programs. The ideal candidate is someone who has a track record of leading go-to market launches, integrated campaigns and can balance ambitious business results with a focus on our user’s needs.
Responsibilities & Duties
- Own the overall strategy for the product marketing function in order to increase market awareness, engagement with users, and ultimately, ARR growth.
- Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership.
- Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies.
- Conduct consumer research and competitive analysis to inform the value proposition development of new products and features.
- Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing.
- Continually test and analyze campaign performance and provide actionable insights and recommendations for optimization.
- Act as a thought leader and ambassador for Kira. Participate in external customer meetings, speaking engagements, and written assets to deliver thought leadership.
Experience & Skills
- 5-7 years of experience in product marketing roles, preferably with a consistent record of developing and implementing successful product marketing programs.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and drive alignment across the organization. Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Analytical and results oriented, with the skills to plan, prioritize and guide cross-functional teams from conception through executions of multiple simultaneous projects. A passion for CS education and Kira’s vision and mission.
- Nimble and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment.
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity.
- You believe feedback is a gift. You can thoughtfully share feedback to others as needed, and you can receive feedback and grow from it.
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work.
- Strong proficiency in Google Workspace programs, Microsoft Office Suite.
Background Check: Kira Learning will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.
Equal Employment Opportunity Employer: At Kira Learning, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Kira believes that diversity and inclusion among our employees are critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.
Top Skills
Google Workspace
Microsoft Office Suite
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The Company
What We Do
Kira is harnessing transformative AI technologies to make world-class teaching and learning accessible for everyone.
We are backed by top-tier Venture Capital funds including New Enterprise Associates (NEA) and the AI Fund and are growing fast
