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Cover Genius protects millions of customers of the world’s largest online companies. Our goal is to protect all of them.
The Role
The Senior Product Marketing Manager will drive go-to-market strategies, product positioning, and enable partnerships, focusing on communication and training initiatives for product adoption.
Summary Generated by Built In
The Company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
About the Role
Join our team as a Senior Product Marketing Manager and play a key role in driving the go-to-market strategy for our innovative technology and insurance products. This role will collaborate closely with our partnerships, and product teams to increase awareness of our technology platforms and capabilities. The Product Marketing Manager will be responsible for understanding and communicating technical product information, assisting in the development of unique selling propositions with our communications team, supporting internal team training on messaging, and contributing to product-level content marketing and communications activities that align with company strategy. Your interest in the technology industry, awareness of market trends, and solid writing skills will enable you to create engaging and informative communications that support our partnership initiatives.
Key Responsibilities
- Own product positioning, messaging, and go-to-market strategy for technology and insurance offerings to maximize adoption.
- Provide product training and enablement to global partnerships teams, including messaging, positioning, and win/loss insights.
- Collaborate with marketing to develop key partner-facing materials such as sales decks, flyers, demos, case studies, and consumer surveys.
- Create compelling product messaging and content.
- Conduct and communicate regular competitive analysis to inform product strategy.
- Act as a bridge between marketing and technology, translating product features and USPs into impactful marketing communications for various channels.
- Manage product launches and related communications, working with marketing to execute multi-channel promotions.
- Develop and maintain product positioning and messaging, ensuring alignment with vertical USPs.
- Create a range of product content, including videos, case studies, long-form articles, and white papers.
Skills and Experience
- 5+ years of product marketing experience in high-growth tech.
- B2B technology marketing experience.
- Expertise in leveraging diverse marketing channels to achieve business goals.
- Experience with enterprise solutions and verticalized sales strategies.
- Proven ability to lead market research and translate findings into actionable strategies.
- Exceptional writing skills for creating compelling, user-centered content.
- Strategic and performance-driven, with the ability to lead cross-functional initiatives.
- Strong, insight-led approach to understanding and engaging customer bases.
- Proactive and adaptable, thriving in fast-paced, scaling environments.
Proficiencies and Attributes
- Thrives on collaboration and operates with a strong internal stakeholder mentality.
- Uncanny organizational skills and the ability and drive to solve complex problems every day.
- Expert multitasker, self-prioritizer, and project manager.
- Strong ability to quickly identify both risks and opportunities while maintaining a strong focus on both process improvements and results.
- Integrity, maturity, strength of character, and professionalism.
- Takes ownership for responsibilities with a positive attitude.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
*The cash compensation range for this role is between $125,000-$165,000.
*This is a hybrid role based in our San Francisco office, with in-office days on Mondays, Tuesdays, and Fridays.
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The Company
What We Do
Cover Genius is the insurtech for embedded protection. Together, we protect the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline and Booking.com, Intuit, Hopper, Skyscanner, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Cover Genius’ vision is to protect all the customers of the world’s largest online companies through XCover, an award-winning global distribution platform for any line of insurance or warranty, with an API for instant claims payments that holds an industry-leading NPS of +65‡.
Cover Genius and its partners co-create solutions that embed protection that’s licensed or authorized in over 60 countries and all 50 US States.
Why Work With Us
We are a vibrant international team that promotes inclusivity and celebrates our differences. We are growing fast, we provide our employees with professional development opportunities and we promote within through our bi-annual performance review cycles. We are bold enough to take chances, to challenge the status quo and inspire each other.
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