Senior Product Marketing Manager

Job Posted 11 Days Ago Posted 11 Days Ago
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Redwood City, CA
Senior level
Software • Generative AI
The Role
The Senior Product Marketing Manager will lead strategies for product launches, develop sales enablement materials, and drive partner marketing initiatives while shaping market understanding of the AI platform.
Summary Generated by Built In

At Fireworks, we are pioneering the future of generative AI infrastructure. Our platform offers the highest-quality AI models with the fastest, most scalable inference capabilities on the market. We’ve been independently benchmarked as the leader in LLM inference speed and are driving innovation with cutting-edge projects like function calling and multi-modal models. Backed by top investors, including Benchmark and Sequoia, our team is a tight-knit group of industry veterans from PyTorch and Google Vertex AI. We’re scaling rapidly and seeking a strategic leader to amplify our market leadership.

The Role:

As Senior Product Marketing Manager, you will own the end-to-end narrative for Fireworks AI's platform, driving category leadership, accelerating adoption, and shaping how developers and enterprises understand the future of generative AI. You’ll partner directly with executives to define GTM strategy, lead high-visibility launches, and empower sales/partners to win in a competitive landscape.

Key Responsibilities:

  • Product Launches: Plan and execute go-to-market strategies for new product features and enhancements. Work cross-functionally with product, engineering, and sales teams to ensure successful launches that resonate with AI developers, our target audience.

  • Demos: Develop and deliver high-impact product demos that showcase the value of our AI platform. Tailor demos to different use cases to highlight the platform’s versatility and capabilities.

  • Customer Stories: Collaborate with customers to craft compelling success stories highlighting their achievements with Fireworks. Use these stories to build credibility and demonstrate the real-world impact of our platform.

  • Sales Enablement: Create and maintain a suite of sales enablement materials, including product presentations, competitive analysis, and objection-handling guides. Equip the sales team with the tools they need to communicate our value proposition effectively.

  • Partner Marketing: Drive partner marketing initiatives that amplify our reach and enhance our strategic relationships. Develop joint marketing plans with key partners and execute campaigns that drive mutual success.

  • Content Development: Produce a variety of content, including blog posts, white papers, and case studies, that educates the market on the benefits of Fireworks and drives lead generation.

Minimum Qualifications:

  • Bachelor’s degree in computer science, business, or a related field, or equivalent practical experience.

  • 8–10+ years of experience in product marketing, preferably in the developer products.

  • Proven track record of successful product launches and experience working closely with sales teams.

  • Strong storytelling skills with the ability to translate complex technical concepts into clear, compelling messaging.

  • Experience in developing sales enablement content and marketing collateral.

  • Excellent communication skills, both written and verbal.

Preferred Qualifications:

  • Experience in the AI or machine learning industry, with a strong understanding of generative AI technologies.

  • Previous experience in a high-growth developer-focused startup environment.

  • Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Experience working with partners and executing co-marketing initiatives.

Why Fireworks?

  • Own the narrative for the industry’s fastest AI inference platform, trusted by leading AI innovators.

  • Strategic impact: Shape Fireworks’ marketing vision alongside executives and technical founders.

  • Accelerate your career as a key leader in a hyper-growth startup backed by top-tier investors.

Top Skills

Ai Models
Generative Ai
Google Vertex Ai
Llm Inference
PyTorch
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The Company
HQ: Redwood City, CA
63 Employees
On-site Workplace
Year Founded: 2022

What We Do

Fireworks.ai offers generative AI platform as a service. We optimize for rapid product iteration building on top of gen AI as well as minimizing cost to serve.

https://fireworks.ai/careers

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