Who we are
Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
The team & role
LTX Studio, our newest and first AI-lead product, is pioneering the way we share stories. Now, anyone can turn a simple idea into a full production using leading AI algorithms as well as our own proprietary models.
The Product Marketing Manager (PMM) Director will play a crucial role in driving the success of our AI-powered products and services by developing and executing innovative marketing strategies. This role requires a deep understanding of the product, market, and customer needs, as well as the ability to leverage data and technology to drive results. The PMM Director will work closely with the LTX PMM team, VP Marketing & VP Product and collaborate extensively with sales teams across multiple locations, including Chicago, New York, Arizona, and London.
What you will be doing
- Define,Execute and Lead GTM Strategy: Drive product launches, align cross-functional teams, and leverage market insights to achieve adoption and growth.
- Project Management: Execute complex marketing projects with cross-functional teams and stakeholders, ensuring smooth collaboration through tools like Gantt charts and detailed timelines.
- Product Positioning and Messaging: Define and refine LTX Studio’s market positioning,Craft compelling narratives and ensure consistent messaging across all marketing and sales channels.
- Product Adoption and Success: Develop strategies to drive customer adoption, retention, and satisfaction, showcasing success stories.
- Industry Leadership: Act as a thought leader, staying ahead of trends and representing LTX Studio at industry events.
Your skills and experience
Experience:
- 6+ years of Product Marketing experience, with at least 2 years in a senior leadership role.
- Background in a PLS company. Preferably from an AI visual technology company or the entertainment industry, focusing on video production or creative workflows -a plus.
- Deep understanding of the video production pipeline, including pre-production, production, and post-production processes -a plus
Skills:
- Exceptional leadership and team management skills, with a proven ability to build and mentor high-performing teams.
- Strong storytelling and communication skills, with the ability to craft narratives that resonate across diverse audiences.
- Analytical and strategic thinking to inform decisions using market research and performance metrics.
- Creative mindset with the ability to develop innovative campaigns that inspire creators and decision-makers.
- Exceptional collaboration skills for cross-functional work with product, sales, and customer success teams.
- Proven ability to speak at relevant industry events, webinars, and conferences to represent the company and build awareness.
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What We Do
Lightricks is returning creative intelligence and power to the people who imagine and create by building open, efficient AI models and products that understand and generate the visual world. Our vision: push the limits of technology to reimagine the way creators express themselves. Big mission. Fast-moving team. Come build it with us. At our core is LTX- an open-source generative video model built to deliver expressive, high-fidelity video at unmatched speed. It powers our own products and a growing ecosystem of creative partners worldwide. We're one of the few companies globally building our own multimodal foundation models, competing directly with the world's largest AI labs. Startup speed. Experienced leadership. A product people already love. Backed by a proven business model and unicorn-scale resources. We were founded by four computer-science PhDs who never stopped thinking like researchers. That mindset still defines us: deep technical ambition, a bias toward building, and a belief that the best creative tools haven't been invented yet. The team has done it before. Lightricks' suite of apps, including the famous Facetune, has over 500 million downloads worldwide and has won numerous prestigious awards, including Apple's App of the Year, the Apple Design Award and both Apple and Google Play's Best of the Year. What makes us "us" - At Lightricks, innovation starts with people, not buzzwords. We move fast, speak plainly, and take real ownership. Impact here comes from passion, curiosity, and initiative, and from raising the bar for yourself and the people around you. We believe the best work happens together. The culture here is genuinely collaborative, people share knowledge, back each other up, and win as a team. When things click, everyone feels it. You'll have what you need to do your best work: unrestricted access to compute, tools, and resources. We're AI-native in practice- first access to the latest models, real infrastructure, and a team that learns together in real time. We move at the pace of AI, not just in what we ship, but in how we think and work. Priorities shift, the market moves, and we move with it. If you thrive on change, adapt quickly, and want to be part of a team that keeps up, you'll feel right at home. We build, break, iterate, repeat. What matters here is how you think, what you're curious about, and where you want to go.
Why Work With Us
Native frontier AI, built in-house, competing with the largest players. A product already in market, already winning customers, with a B2B story just getting started. AI-first and people-first in how we operate. Unrestricted access to tools and compute. People who push you and celebrate when you win. The right moment to be at the front.
