Senior Product Marketing Manager

We are seeking a Sr. Product Marketing Manager to join our team. We are revolutionizing the healthcare payments industry by streamlining transactions between payors and providers, with a strong focus on enhancing the provider experience. Our innovative platform addresses real challenges faced by providers, making payment processes more efficient and transparent. We’re seeking an experienced product marketing professional to help drive our growth and deepen our impact on the provider community.

How you will make an impact

• Industry Expertise: Develop a deep understanding of the healthcare payments landscape, including key challenges, trends, and the needs of healthcare providers. Stay informed about competitors and evolving market dynamics.
• Provider-Centric Messaging: Craft clear, compelling narratives that highlight the unique value of our platform to healthcare providers, directly addressing their needs and challenges in interacting with payors.
• Go-To-Market Strategy: Work closely with cross-functional teams to plan and execute product launches, focusing on features and services that enhance the provider experience and improve transactions with payors.
• Sales Enablement: Provide the sales team with tools, resources, and training to effectively communicate our value proposition to healthcare providers.
• Provider Insights: Gather feedback from providers, conduct interviews, and analyze usage data to inform marketing strategies and product development, ensuring our offerings resonate with provider needs.
• Cross-Functional Collaboration: Partner with product development, marketing, and sales teams to ensure alignment on product messaging, go-to-market plans, and growth initiatives focused on the provider experience.
• Content Creation: Develop educational and persuasive content that demonstrates how our platform simplifies healthcare payments and improves operational efficiency for providers.
• Growth Leadership: Lead strategic growth initiatives that align with business objectives, focusing on expanding our provider base and enhancing their experience.
• Strategic Partnerships: Identify and build relationships with key industry partners to enhance our platform offerings and maintain a competitive edge.

What we are looking for

• Experience: Proven experience in product marketing, with a focus on developing and executing strategies that drive business growth. Experience in healthcare or related industries (e.g., healthcare payments, healthcare finance, provider operations) is highly preferred.
• Education: Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field. Advanced degrees or certifications are a plus.
• Industry Knowledge: Strong understanding of the healthcare payments ecosystem, specifically transactions between payors and providers. Familiarity with current market trends, challenges, and competitive landscape is essential.
• Strategic Thinker: Ability to think strategically and align marketing efforts with long-term business goals, focusing on provider satisfaction and growth.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging that resonates with diverse audiences, particularly healthcare providers.
• Collaboration: Proven track record of working effectively across multiple teams (product, sales, marketing) to execute go-to-market strategies and align on business objectives.
• Growth Orientation: Experience in developing growth initiatives that lead to measurable results. Focus on expanding the provider base and enhancing the user experience.
• Analytical Skills: Strong ability to analyze data, gather insights, and use this information to drive decisions and shape marketing strategies.
• Self-Starter: Ability to work independently and manage multiple projects in a fast-paced, dynamic environment. Proactive in identifying opportunities and solving challenges.
• Tools & Technologies: Familiarity with product marketing tools, CRM systems (e.g., Salesforce), and marketing automation platforms. Experience with analytics tools to track and report on campaign performance is a plus.