Senior Product Marketing Manager

The Gist 

Vim is the fastest growing middleware platform transforming healthcare. Experience the power of seamless data exchange and collaboration among providers, payers, tech companies, and more. Our platform enhances clinical workflows at the point of care, empowering organizations to improve performance, achieve operational efficiencies, and drive innovation. Seize the opportunity to be at the forefront of healthcare transformation with Vim! 

What we are doing at Vim 

Vim has built a next-generation clinical workflow integration technology that is fostering connectivity across the healthcare ecosystem. Our proven Core Application suite for diagnosis gaps, care gaps, referrals, medication recommendations, data exchange and more has paved the way for us to unlock accelerated healthcare innovation through our new developer platform (Canvas). Healthcare and technology builders of all sizes, including national health plans, leading Management Services Organizations (MSOs), value-based care enablers, and tech companies, use Vim's platform to connect with over 6,000 care provider organizations. Through these connections, builders can equip care providers with the tools and resources they need to focus on their mission: providing exceptional care to each and every patient. Don’t miss the opportunity to join Vim and influence the future of healthcare delivery. 

The Role

As the Senior Manager of Product Marketing at Vim, you will be pivotal in shaping and executing the go-to-market strategy for our solutions. This role sits at the intersection of product development, marketing, and sales, requiring both strategic vision and hands-on execution. You’ll be responsible for deeply understanding our product suite, target audience, and competitive landscape to craft messaging that resonates, drives engagement, and accelerates adoption among our B2B healthcare customers.

You will collaborate closely with cross-functional teams—including Product, Sales, Customer, and Marketing—to ensure alignment and bring Vim’s product story to life. You'll translate complex technical capabilities into clear, compelling messaging that communicates Vim’s value to the healthcare ecosystem. The day-to-day includes strategizing on product positioning, creating sales enablement assets, defining messaging for product launches, and providing insights on customer needs to inform product roadmaps.

What you will do 

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, updates, and expansions, ensuring cohesive alignment with overall company goals.
• Product Positioning & Messaging: Create product positioning and messaging that clearly communicates Vim’s unique value propositions to various customer segments within the healthcare ecosystem.
• Sales Enablement: Develop and distribute sales enablement materials, including pitch decks, competitive battle cards, and product one-pagers to empower the sales team.
• Market Intelligence: Conduct ongoing market and competitive analysis, gathering insights to guide product development and adjust go-to-market strategies.
• Customer Research & Insights: Act as the voice of the customer (VOC) by conducting regular interviews, surveys, and feedback sessions, translating customer needs into actionable product and marketing recommendations.
• Cross-Functional Collaboration: Partner with Product, Customer, and Marketing to ensure seamless product launch execution, and provide insights that drive marketing and product roadmap decisions.
• Performance Metrics & Optimization: Define key metrics for product marketing success, track performance, and iterate strategies to optimize impact.
• Thought Leadership: Collaborate on content that reinforces Vim’s market leadership in healthcare, including whitepapers, webinars, and blog posts.

Who we are looking for 

• A strategic thinker who can dive deep into technical details but maintain a high-level understanding of market positioning.
• A storyteller that can clearly communicate Vim’s unique positioning and product offerings across multiple stakeholders in the healthcare ecosystem.
• An experienced professional who thrives in high-growth, fast-paced environments, especially within a healthcare B2B SaaS company.
• A customer advocate with a strong ability to translate technical product features into value-driven benefits.
• A cross-functional collaborator who can lead and influence without direct authority.

Must have experience listed here 

• 5+ years of experience in product marketing or a related role, with a strong preference for healthcare or enterprise software sectors.
• Background in healthcare technology or B2B healthcare experience.
• Proven track record in developing and executing successful go-to-market strategies, from ideation to launch.
• Extensive experience in positioning enterprise SaaS solutions, with demonstrated expertise in messaging and content creation for technical and executive audiences.
• Exceptional communication skills, with an ability to simplify complex concepts for diverse audiences.
• Solid understanding of healthcare industry challenges, regulatory considerations, and market dynamics.
• Proficiency with market research tools, competitive analysis, and performance tracking metrics.
• Located in New York City with the ability to come to the office 3 days a week

The ideal candidate will come from a tier-one technical startup with a history of high growth and scale. They will have a strong enterprise software go-to-market background with a highly technical foundation.

What is Nice to Have

• Experience with CRM and marketing automation tools such as Salesforce, HubSpot, or similar platforms.
• Knowledge of connected healthcare ecosystems and familiarity with healthcare interoperability standards.
• Strong data analysis skills, with a knack for interpreting and leveraging data to inform marketing strategies.

Vim’s Culture, Compensation ,and Benefits 

Our employees are go-getters and bring “Vim and Vigor” to their everyday work life; they are expected to ask bold questions and work as a team towards the success of the company.  We prioritize employee satisfaction through a comprehensive range of benefits designed to enhance work-life integration and foster a positive culture.

The target base salary for this role is between $140,000K to $180,000 per year (Compensation is influenced by a wide array of factors including but not limited to skill set, and level of experience)

• Vim offers a comprehensive benefits package including discretionary (unlimited) vacation time off; generous contribution to health care, dental, and vision insurance; and 401K program 
• We embrace the hybrid work model, and we offer the flexibility of working several days from home, ensuring comfort and productivity 
• Our dog-friendly policy recognizes the importance of furry companions in our lives
• Regular happy hours and team events provide opportunities for socializing and team bonding, while office wide lunches encourage camaraderie and collaboration 
• At Vim we also provide unlimited flexible days off, our employees can manage their schedules according to personal needs, promoting overall well-being 
• We embrace a growth mindset, and we encourage continuous learning and development, empowering employees to reach their full potential both personally and professionally

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics. 

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