Senior Product Marketing Manager

Posted Yesterday
14 Locations
Remote
135K-155K Annually
5-7 Years Experience
Security • Software
Cloud Computer-Aided Dispatch, Records Management, Property, Evidence, Analytics. Powerfully Simple. Purposefully Smart.
The Role
Lead the product marketing team at Mark43 by developing product positioning, messaging, and go-to-market strategies for the Public Safety Platform. Collaborate with stakeholders and partners to drive user engagement and adoption, while ensuring cross-functional communication and execution of marketing plans.
Summary Generated by Built In

Mark43 is approved to hire in Canada, the UK, and 40 U.S states, including AL, AZ, CA-excluding San Francisco, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NE, NV, NH, NJ, NM, NY, NC, OH, OR, PA, SC, SD, TN, TX, UT, VA, VT, WA, and WI. Before applying to a remote role, please ensure that you are able to perform the position in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. 
Applicants must be authorized to work for any employer in the country in which the role is being hired. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Mark43’s mission is to empower communities and their governments with new technologies that improve the safety and quality of life for all. We build powerful, scalable software that has set a new standard for the tools upon which our first responders rely. Our users are diverse, and we are committed to embracing diversity of thought and experience within our team. 

We are looking for an enthusiastic and creative marketing professional to lead our product marketing team at Mark43.  

The ideal candidate is analytical, organized, and thrives in a fast-paced environment. You have outstanding communication skills and are able to work with a diverse group of stakeholders to build consensus and drive projects forward. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities, are crucial. You know you’ll be measured on impact, not activities, and you are focused on accelerating positive outcomes for our customers and revenue growth for Mark43.    

On an average day, you might research the industry landscape for a category of public safety product functionality, develop the go-to-market strategy for a new product release, meet with your marketing colleagues to strategize on the launch plan, or draft messaging for internal and external enablement materials. Product marketers at Mark43 are responsible for gaining a deep understanding of the customer and driving user engagement and adoption. You’ll partner with product managers, product designers, engineers, account executives, customer experience managers, marketers, and more to drive Mark43’s growth and our customers’ success.  


Responsibilities

  • Develop product positioning and messaging that differentiates Mark43 in the market
  • Own the go-to-market strategy for the Mark43 Public Safety Platform and drive the execution of launch plans 
  • Drive co-marketing with partners, working with their marketing team and ours to develop and execute programs that raise awareness and generate leads
  • Contribute to the product development process through a deep understanding of what the customer values
  • Create and maintain a library of sales tools and content to communicate product value propositions to customers and prospects, enable internal and external teams, and drive user adoption
  • Work cross-functionally to ensure all relevant teams across the organization are kept informed of go-to-market activity
  • Track competitive and market intelligence, distill and share insights across the broader organization


Requirements

  • 7 + years of experience in product marketing, preferably within an enterprise SaaS software company or for a company with public sector customers
  • Track record of crafting and executing go-to-market plans from research to concept to launch and adoption
  • Proven ability to influence and lead cross-functional teams; Track record of accepting feedback and adjusting your approach as you learn
  • Excellent written and verbal communication skills
  • Willing to travel when necessary 

Our HQ is located in New York, however, the company has shifted to a hybrid work environment.  

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a target base annual salary range of $135,000-$155,000, plus bonus opportunity, company stock options, and a full benefits package, including health insurance, paid time off, and a 401k with a company match. Please note that the higher end of this range will be reserved for candidates with appropriate experience.

Our Privacy Notice describes how Mark43 uses and protects the personal information of prospective employees during the recruitment process. It informs you about our handling of the personal information you provide to us when you apply for a position in our organization and in general when you express your interest in joining our team.
As a part of Mark43's security measures all employees must: Engage in appropriate use of the company's electronic information resources; Become knowledgeable about and follow relevant security policies and guidelines; Protect the resources under their control, such as passwords, computers, and data that they create, receive, or download; and Promptly report security-related incidents and violations, and responding to official reports of security incidents involving their systems or accounts.
Mark43 is committed to the full inclusion of all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please email [email protected] requesting the accommodation.
 

The Company
New York, NY
0 Employees
Hybrid Workplace

What We Do

Cloud Computer-Aided Dispatch, Records Management, Property, Evidence, Analytics. Powerfully Simple. Purposefully Smart.

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