Senior Product Marketing Manager

| New York, NY, USA | Remote
Employer Provided Salary: 111,000-139,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Meet GTV

We’re modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.

Our team enjoys the complexities of a product that’s both physical and digital and balances the needs of retailers, brands, and agencies. We’re founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.

Here are the problems you’ll be solving

Grocery TV is reinventing how retailers and brands connect with shoppers in stores. Reaching nearly 1 in 4 American adults, our network is paving the way for a growing part of the advertising market: in-store retail media.

We’re looking for a Senior Product Marketing Manager to play a pivotal role in shaping our products, positioning and go-to-market strategies. Reporting directly to the Head of Marketing, you’ll drive product adoption and media revenue through marketing campaigns based on a deep understanding of our buyers and positioning. You’ll partner with the product, media, and retail teams to shape and market in-store retail media products for both the media and retail sides of our business.

This is an ideal role for a marketer with 3-6 years of experience who’s eager to apply their knowledge in a high-ownership environment.


Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

  • Establish and maintain a go-to-market (GTM) roadmap based on alignment with the Product team and broader Marketing calendar (key events, etc.)
  • Conduct market, competitive, and customer research to refine our positioning and personas
  • Define messaging for new products and maintain messaging for existing products
  • Develop internal frameworks and processes for taking products and partnerships to market
  • Own the development of sales materials that clearly communicate product value propositions
  • Collaborate with our marketing team to develop content that educates media buyers and retail partners on how best to leverage Grocery TV products
  • Identify opportunities to improve our product through measurement and content partnerships
  • Partner with our Analytics team to design, run, and translate consumer, brand, and retailer surveys into assets (reports, sales materials, etc.) that can be used across our channels
  • Support the retail sales team by providing recommendations for retail partners on how they could implement Grocery TV in their stores
  • Support the media sales team on prepping and packaging measurement studies for brands and agencies

Growth opportunities

We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. Here are some potential ways this role can progress.

  • Serve as a subject matter expert on the in-store retail media space
  • Work directly with leadership to identify opportunities to grow the business through a product lens


  • You have 3-6 years of experience in marketing with 2+ years in product marketing for a startup, ideally in the Advertising or Retail industries
  • You have a passion for writing and the ability to adapt your tone and voice to that of a customer or brand
  • You understand how to translate data into insights
  • You have experience with Hubspot and Google Analytics
  • You’ve run successful product launches and product marketing campaigns
  • You’ve developed tailored sales collateral with an eye for details
  • You’re able to collaborate cross-functionally with internal and external stakeholders + contributors
  • You possess excellent communication and organizational skills especially when it comes to managing projects across different functions
  • You understand how to build a go-to-market strategy and roadmap
  • Nice-to-have: You’re passionate and knowledgeable about the grocery industry and retail media


As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • Level 3: Marketing Manager II — $111,000
  • Level 4: Sr. Marketing Manager I — $127,000
  • Level 5: Sr. Marketing Manager II — $139,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Interview Flow

1. Apply

Apply and look for a response from our team about the next steps.

2. Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

3. Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.

4. Technical interview with the hiring team

We’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

5. Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.

6. Leadership interview

Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.

Benefits and Perks

Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

  • We were #871 on Inc. 5000’s 2023 list of the fastest growing companies.
  • We were named Best Startups Places to work for in 2024 by Built In for both Austin and New York
  • We’re a 2023 Best Place for Working Parents in Austin
  • 100% paid medical, dental & vision benefits
  • Stock options
  • Generous time-off programs (including 16 weeks of parental leave)
  • Transparent with financials, salaries, promotions, and more
  • Flexible work schedule
  • Casual office attire
  • Daily in-office meal stipend
  • Twice a year summits

Ready to start?

To connect with our team, complete our quick application, and we’ll be in touch soon.

Feeling imposter syndrome? Reach out to us!

We're happy to help you better understand the role and what we're looking for.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • DockerFrameworks
    • Node.jsFrameworks
    • TerraformFrameworks

What are Grocery TV Perks + Benefits

Grocery TV Benefits Overview

At Grocery TV, we believe in providing inclusive benefits that consider all stages of life and types of well-being.

We offer the following:
- Transparent Salary + Equity
- Unlimited paid time off
- 16 weeks of parental leave
- Fully paid medical, dental, and vision coverage
- Stipend for 60% of dependent coverage
- Fully paid life and disability insurance
- Additional fertility coverage
- FSA and Dependent FSA
- HSA + $1,200 annual employer contribution
- Employee Assistance Program
- Grief counseling and paid bereavement leave
- Health concierge to navigate the healthcare system

Partners with nonprofits
GTV allows employees to nominate non-profits to support.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Our field team works a 4-day work week.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
We gather in Austin 2x a year for company summits to learn, bond, and plan for the coming two quarters.
Employee awards
Flexible work schedule
We empower individuals to balance work hours and location as they see fit to deliver on expectations.
Remote work program
Individuals in our Austin office work remotely as they see fit, and we have fully remote employees across the US.
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Grocery TV follows structured hiring and interviewing processes to ensure hiring decisions are based on data and evidence, not a feeling or whim.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Grocery TV offers short-term and long-term disability at no cost to our team.
Dental insurance
Grocery TV covers 100% of dental plans for employees with a 60% dependent stipend.
Vision insurance
Grocery TV covers 100% of vision plans for employees with a 60% dependent stipend.
Health insurance
Grocery TV covers 100% of health plans for employees with a 60% dependent stipend.
Life insurance
Grocery TV offers life insurance at no cost to our team.
Pet insurance
We offer pet insurance and contribute up to $100 toward premium costs.
Team workouts
Our East Austin office has a running group.
Mental health benefits
In addition to mental health coverage, we offer an Employee Assistance Program that offers 24/7 access to free counseling. We also partner with Empathy for free grief counseling.
Transgender health care benefits
Wellness days
Financial & Retirement
Grocery TV offers a 401k via Guideline.
Company equity
We want our team to feel a connection to our long-term success. We issue equity grants at employee milestones - hire date, promotions, and tenure (starting at 2.5 years and every year after).
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Any full-time team member who is becoming a parent through childbirth, surrogacy, adoption, or foster care is eligible for 16 weeks of paid parental leave.
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
We offer unlimited sick days for all employees and support mental health days.
Flexible time off
Bereavement leave benefits
Office Perks
Company-sponsored outings
We host monthly events, quarterly team bonding, and bi-annual company summits.
Free daily meals
We provide 3-5 options for free lunch each day for the Austin and NYC teams to enjoy while building cross-team connections.
Free snacks and drinks
We have a variety of healthy snacks available for our team members at the office, including unlimited coffee, espresso, tea, and sparkling water.
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
We provide relocation assistance for employees and their families that move for Grocery TV.
Home-office stipend for remote employees
Meditation space
Mother's room
Professional Development
Job training & conferences
Lunch and learns
We have a bi-weekly Lunch and Learn for cross-functional knowledge sharing.
Promote from within
Continuing education available during work hours
Team members are encouraged to continue to grow and learn new skills that boost their career development.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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