Senior Product Marketing Manager

Company Description

Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new.
Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it.
Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. For more information, visit www.depop.com
We aim to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users.
We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
AI Disclosure: We use AI tools (Google Gemini) to help our team source and review applications for roles with a high volume of applications. These tools assist our recruiters in identifying great talent but do not replace human decision-making. At Depop, every hiring decision is made by a human.
If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected].

Role: 

Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community. 

The Senior Product Marketing Manager will be focused on helping our squads roll out new products and features that let users discover their style and find items they are looking for. If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.

Responsibilities:

• Develop and deliver on the go-to-market strategy for new features; partnering closely with Product, Design, User Research, Insights, CX and Marketing teams.
• Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.
• Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns. 
• Develop clear positioning and messaging that resonates with our audience segments.
• Run experiments to test hypotheses and bring analytical rigour to campaigns to inform the positioning and go-to-market for Depop’s products and propositions. 
• Work cross-functionally to identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.
• Drive consistency of messaging across all channels (in-app, web, CRM, customer service communications) to ensure the customer sees a seamless ‘voice of the product’ no matter what channel they are using.
• Explore and execute strategies and activities to improve customer sentiment/feedback and generate more positive reviews on and off the platform.

Key stakeholders:

• Product
• Marketing
• Strategy and Operations
• Corporate communications and PR
• Seller Growth
• CRM
• Inventory and merchandising
• Design and UX research

Requirements:

• Be curious and have an entrepreneurial mindset.
• Ideally have strong direct-to-consumer product marketing experience in a tech company. 
• Be able to interpret and analyse information to make informed decisions.
• Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.
• Results and outcomes driven, with demonstrated experience working cross functionally to deliver on your plans. 

Nice to have:

• Previous experience working in a two-sided marketplace business.
• Insight into Millennial and Gen Z behaviours and attitudes.
• Market research experience is a plus.

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa
• Subsidised counselling and coaching with Self Space
• Cycle to Work scheme with options from Evans or the Green Commute Initiative
• Employee Assistance Programme (EAP) for 24/7 confidential support
• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days of annual leave with the option to carry over up to 5 days
• Impact hours: Up to 2 days of additional paid leave per year for volunteering
• Fully paid 4-week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.
• Flexible Working: MyMode hybrid-working model with Flex, Office-Based, and Remote options *role-dependent
• All offices are dog-friendly
  

Family Life:

• For birth parent: 20 weeks of paid parental leave for full-time regular employees
• For non-birth parents: 12 weeks of paid parental leave for full-time regular employees 
• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Twice-yearly development chats and yearly performance reviews
• Learning budget
• Upskilling our employees with company-wide training workshops, materials and resources

Your Future:

• Life Insurance (financial compensation of 3x your salary)
• Pension matching up to 6% of full base salary with Aviva

Depop Extras:

• In-office Depop Shop (that’s free!) and a packing station with free delivery.
• Special milestones are celebrated with gifts and rewards!