About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Establish and lead the product marketing discipline for a B2B software business, owning positioning, messaging and go-to-market execution. The role works across product, sales and leadership teams and also brings AI-assisted methods into everyday marketing work.
What you'll do
- Define how the product is positioned and described for different audiences, buyer roles and regions.
- Set up the product marketing function from scratch: review current assets, create a working playbook and put it into practice.
- Plan and run go-to-market efforts for new products, partnerships and feature releases in multiple markets.
- Manage the full sales enablement program, producing competitive and objection-handling materials, sales collateral, ROI tools, demo scripts and hands-on deal support.
- Partner with cross-functional colleagues in product, sales, customer success and marketing to influence how prospects find and choose the product.
- Build and roll out AI-supported workflows for competitor tracking, research analysis, content drafting and enablement production.
- Direct the messaging and positioning approach for a planned website redesign.
- Combine customer conversations, deal outcome analysis and market trends into practical recommendations.
- Develop a bank of customer proof points and cultivate advocates for references, case studies and events.
- Mentor regional marketing managers so their demand generation campaigns stay consistent with core messaging.
Requirements
What we're looking for
- Roughly five to eight years in product marketing within a B2B software company.
- A history of creating a product marketing function from the ground up.
- Proven ownership of go-to-market launches from planning through delivery.
- Ability to turn complex offerings into clear, persuasive positioning that generates pipeline.
- Comfort with ambiguity and a collaborative style across product, sales and marketing.
- A university degree in marketing or a related discipline, or equivalent experience.
- Based in Austin and available in the office three days a week.
- Willingness to travel two to three times per quarter.
Bonus points
- Background in construction technology or proptech.
- Experience marketing to technical or field-based buyers.
Benefits
Compensation and benefits
- Base salary: USD 130,000 to 160,000 per year
- Equity
- Health insurance
- Paid annual leave
- Enhanced parental leave
Location and work model
- Austin, TX, United States
- Hybrid, 3 days per week in office
- Full-time
Skills Required
- Approximately five to eight years of product marketing experience within a B2B software company
- Experience creating a product marketing function from the ground up
- Proven ownership of go-to-market launches from planning through delivery
- Ability to translate complex offerings into clear, persuasive positioning that generates pipeline
- Comfort with ambiguity and a collaborative style across product, sales, and marketing
- University degree in marketing or a related discipline, or equivalent experience
- Based in Austin and available to work in the office three days per week
- Willingness to travel two to three times per quarter
- Background in construction technology or proptech
- Experience marketing to technical or field-based buyers
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
