Senior Product Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Atlanta, GA, USA
In-Office
Senior level
Cloud • Software • Analytics
The Role
Owns positioning, messaging, launches, marketing plans, and asset strategy for analytics solutions within an Agentic AI business. Partners with Product, Sales, Analyst Relations, Competitive Intelligence, PR, and Evangelism to align roadmaps, develop differentiated narratives, enable revenue teams, and drive market impact. The role combines strategic influence with hands-on creation of presentations, thought leadership, launch materials, sales enablement content, one-pagers, and website copy.
Summary Generated by Built In

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what’s the role all about?

As a Senior Product Marketing Manager within NiCE’s Agentic AI line of business, you will take ownership of shaping how our analytics solution is positioned, communicated, and brought to market. You will work closely with Product and Marketing teams to define compelling narratives, drive go to market strategies, and ensure consistent, high impact messaging across all channels. 

This role operates at the intersection of strategy and execution, requiring strong collaboration across multiple product teams and adjacent functions. You will play a key role in aligning stakeholders, influencing roadmap discussions, and strengthening Product Marketing’s strategic voice within the organization. 

You have an AI first mindset that thrives on solving challenges in new, creative ways. It is critical to apply this skill to storytelling that can distill sophisticated technology in new solutions and/or features into a clear and simple value proposition and to optimize workflows to maximize quality and efficiency.  

Success in this role means delivering clear, differentiated messaging, enabling revenue teams, and driving measurable market impact in a fast-evolving AI landscape. 

How will you make an impact?

  • Define and execute marketing plans for the analytics solutions including positioning, messaging, launches, and asset strategy 
  • Partner closely with Product teams to ensure early and continuous alignment on roadmap, value propositions, and go to market strategy 
  • Drive cross functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and coordinated market impact 
  • Develop clear, compelling messaging frameworks that differentiate products and resonate with target audiences 
  • Create and elevate high quality assets including presentations, thought leadership, launch materials, sales enablement content, one pagers, and website copy 
  • Apply an AI first approach to product storytelling and internal workflows to improve efficiency and output quality 
  • Strengthen Product Marketing’s role as a strategic partner by influencing decisions and aligning diverse stakeholder priorities 
  • Continuously evolve Product Marketing processes, tools, and ways of working to operate effectively in a complex environment 
  • Balance strategic thinking with hands on execution to deliver high quality outputs that drive business results 

Have you got what it takes?

  • Define and execute marketing plans for the analytics solutions including positioning, messaging, launches, and asset strategy 
  • Partner closely with Product teams to ensure early and continuous alignment on roadmap, value propositions, and go to market strategy 
  • Drive cross functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and coordinated market impact 
  • Develop clear, compelling messaging frameworks that differentiate products and resonate with target audiences 
  • Create and elevate high quality assets including presentations, thought leadership, launch materials, sales enablement content, one pagers, and website copy 
  • Apply an AI first approach to product storytelling and internal workflows to improve efficiency and output quality 
  • Strengthen Product Marketing’s role as a strategic partner by influencing decisions and aligning diverse stakeholder priorities 
  • Continuously evolve Product Marketing processes, tools, and ways of working to operate effectively in a complex environment 
  • Balance strategic thinking with hands on execution to deliver high quality outputs that drive business results 

What’s in it for you?

Join an innovative, fast growing organization at the forefront of AI, where you will have the opportunity to shape how cutting edge products are brought to market. You will work alongside high performing teams in a collaborative and dynamic environment, with strong opportunities for growth and impact. 

If you are passionate about product marketing, AI innovation, and driving meaningful business outcomes, this could be your next big opportunity at NiCE. 

Enjoy NICE-FLEX!

At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

About Cognigy

NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages.

Requisition ID: 11748 

Reporting into: Sr. Product Marketing Team Manager 

Role Type: Individual Contributor. 

About NiCE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.


Skills Required

  • Define and execute marketing plans, positioning, messaging, launches, and asset strategies for analytics solutions
  • Partner with Product teams on roadmaps, value propositions, and go-to-market strategy
  • Drive cross-functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism
  • Develop clear messaging frameworks that differentiate products and resonate with target audiences
  • Create presentations, thought leadership, launch materials, sales enablement content, one-pagers, and website copy
  • Apply an AI-first approach to product storytelling and internal workflows
  • Influence stakeholders and align diverse priorities across product and marketing teams
  • Improve Product Marketing processes, tools, and ways of working

NICE Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NICE and has not been reviewed or approved by NICE.

  • Healthcare Strength — Benefits are described as broad and comprehensive, spanning medical, dental, vision, life, disability, and mental-health support. Added programs like FSA options and fitness stipends contribute to a well-rounded health and wellness offering.
  • Retirement Support — A 401(k) is part of the package, sometimes paired with match details that are described as typical to stronger depending on role and time period. Employee stock participation is also positioned as an additional long-term wealth-building component for eligible roles.
  • Flexible Benefits — Flexible work arrangements are emphasized, including hybrid setups and remote options for some roles. Flex scheduling, paid holidays, and paid sick time add to the perceived flexibility of the overall rewards package.

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The Company
HQ: Hoboken, NJ
10,130 Employees
Year Founded: 1986

What We Do

NICE (Nasdaq: NICE) is the worldwide leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. NICE helps organizations of all sizes deliver better customer service, ensure compliance, combat fraud and safeguard citizens. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions. www.nice.com.

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