The Role
Owns customer lifecycle and product engagement marketing initiatives across email, push, WhatsApp, in-app, and banner channels. Responsibilities include audience segmentation, automated workflow configuration, campaign testing, performance reporting, deliverability troubleshooting, GDPR/CCPA compliance, stakeholder presentations, and mentoring junior CRM specialists.
Summary Generated by Built In
We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Key Responsibilities
- Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
- Optimize campaigns for delivery across time zones, devices, and customer preferences.
- Ensure compliance with legal standards such as GDPR and other regional requirements.
- Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
- Maintain dynamic customer segments that update automatically as data changes.
- Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
- Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
- Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
- Use insights from testing to implement data-driven improvements across campaigns.
- Perform regular performance reviews to refine optimization strategies.
- Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
- Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
- Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
- Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.
Skills, Knowledge & Expertise
- CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
- Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).
- Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
- Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
- Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
- Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
- Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
- Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
- Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
- Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
- English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
- Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.
- Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
- Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).
- Communication Deliverability: Monitor and resolve deliverability issues for campaigns.
- Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features such as Bloomreach, Salesforce Marketing Cloud, or HubSpot.
- Build at least three advanced automated workflows quarterly, including branching logic.
- Complete at least two intermediate certification courses for Bloomreach or demonstrate equivalent expertise.
- Create detailed campaign performance reports with data visualizations for at least five campaigns quarterly.
- Use advanced Excel or Google Sheets functions, including INDEX/MATCH and QUERY.
- Present campaign insights and actionable recommendations to stakeholders in three formal presentations.
- Apply intermediate digital marketing expertise in personalization, retargeting, and customer journey mapping.
- Assist in planning at least two multichannel campaigns integrating email, WhatsApp, in-app messages, banners, and push notifications.
- Dynamically segment audiences using at least three simultaneous criteria and real-time data.
- Implement campaign processes aligned with GDPR and CCPA requirements.
- Write accurate and clear campaign briefs and reports in English.
- Lead or co-lead three cross-functional meetings in English.
- Conduct and analyze A/B tests for at least five campaigns quarterly.
- Implement test-result improvements that achieve measurable gains in key performance indicators.
- Monitor and resolve campaign deliverability issues using Postmaster Tools or delivery reports.
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
