The Role
Lead product positioning, messaging, go-to-market strategy, launches, verticalization, competitive intelligence, and sales enablement for Zuper’s AI-powered field service management platform. Collaborate with Product, Sales, Customer Success, RevOps, and leadership to translate technical capabilities into customer value, create marketing and enablement assets, train customer-facing teams, and measure launch and content performance using market and funnel data.
Summary Generated by Built In
About Zuper
Zuper helps service businesses turn operational excellence into a competitive advantage. Our AI-powered field service management platform enables businesses to streamline scheduling, dispatching, estimates, work orders, invoicing, payments, and more—all from a single platform.
Trusted by thousands of users across industries such as HVAC, plumbing, roofing, electrical, and other field services, Zuper helps businesses save time, reduce manual effort, improve operational efficiency, and unlock new revenue opportunities. Our customers rely on Zuper to increase technician utilization, enhance customer experiences, and scale their operations with confidence.
At Zuper, our mission is to empower every field service business with intelligent technology that simplifies operations, improves profitability, and drives sustainable growth.
Our culture is built on our HEROES values:
Human. Evolve. Results. Obsession (Customer). Excellence. Share.
These principles guide how we work with customers and with each other.
We are looking for a Senior Product Marketing Manager to lead product positioning, messaging, go-to-market strategy, and sales enablement for Zuper's AI-powered field service management platform. In this role, you'll translate complex product capabilities into compelling customer value propositions, develop differentiated messaging for key industries and buyer personas, and drive successful product launches.
Working cross-functionally with Product, Sales, Customer Success, Marketing, and Leadership, you'll create the content, tools, training, and competitive insights that enable customer-facing teams to win more business and accelerate adoption. This is a highly strategic and execution-focused role for someone who thrives at the intersection of product, marketing, and revenue growth.
What you’ll do
- Develop product positioning and messaging around features, advantages, and benefits that resonate with target buyers and users.
- Understand the competitive landscape—be the internal expert on competitors and their positioning; build battlecards, comparison pages, and objection-handling content for Sales.
- Lead verticalization efforts (e.g., roofing, HVAC, manufacturing): craft ICPs, narratives, and campaigns; plan vertical launches with tailored proof points, assets, and enablement.
- Collaborate closely with Product on roadmap, beta/GA readiness, and feature-to-benefit translation; bring the voice of the customer to prioritization.
- Plan and execute new-feature and product launches; manage cross-functional GTM (PM, Design, RevOps, Sales, CS, Partners) with clear goals, timelines, and analysis.
- Create marketing content that communicates value: web pages, one-pagers, decks, videos, email sequences, and in-product messaging.
- Build and maintain sales enablement: discovery guides, pitch decks, demo scripts, ROI tools, competitive content; deliver training and measure adoption/impact.
- Partner with RevOps/Analytics to define KPIs and report on launch and content performance; iterate based on data and field feedback.
What we’re looking for
- 5–8 years of Product Marketing experience in B2B SaaS.
- Excellent storytelling and writing—you distill technical features into clear value propositions that resonate with prospects.
- Strong project management chops; you drive cross-functional work from brief to launch on time.
- Analytical mindset; comfortable with market research, win/loss, and funnel metrics to inform decisions.
- Attention to detail with high-quality standards across copy, design handoffs, and enablement.
- High-initiative go-getter who thrives in a fast, collaborative environment.
- Excellent people skills—you work fluidly with executives, PM/Eng, Design, Sales, CS, Partners, and third parties to move projects forward.
- A strong communicator, collaborator, and influencer who earns trust and alignment across teams.
Culture and Benefits:
- Work-Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture.
- Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential.
- Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity.
- Wellness Empowerment: Access insurance benefits to support your well-being
- Cross-functional: Embrace diverse responsibilities and explore multiple roles.
- Learning Playground: Engage in a rich training program with ample growth opportunities.
- Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value.
- Effort Meets Recognition: While we may challenge you, rest assured that your dedication will be richly acknowledged.
Skills Required
- 5-8 years of Product Marketing experience in B2B SaaS
- Excellent storytelling and writing skills
- Strong project management skills
- Analytical mindset and comfort with market research, win/loss analysis, and funnel metrics
- High attention to detail and quality standards
- High initiative and ability to thrive in a fast, collaborative environment
- Excellent interpersonal skills and ability to collaborate with executives, Product, Engineering, Design, Sales, Customer Success, partners, and third parties
- Strong communication, collaboration, and influencing skills
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The Company
What We Do
At Zuper we build digital solutions to help businesses provide exceptional customer experience. Our mission is to create the world’s most comprehensive tool for field workforce management. We are growing at an exceptional rate, backed by our world’s leading venture capitalists (FUSE, Sequoia, Prime Venture Partners, HubSpot). Zuper powers more than five hundred organizations served more than three million work orders and helped numerous organizations achieve unprecedented growth.
