Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
We are looking for a Senior Product Markrting manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!
We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Location & Relocation
- This is a 4-days-per-week in-office role. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate
- Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
- Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
- Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
- Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
- Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.
- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
- Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
- Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
- AI-native: AI tools are already part of how you work every day.
- Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
- Based in (or relocating to) San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events
- A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup with over $120M in funding
- Work directly with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents
- In-office amenities and stocked kitchen
- 401K plan
- Flexible PTO
The base salary range for this role is $140,000 and $190,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.
Know More About Workstream
- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
Skills Required
- 3-10 years of experience in product marketing or a combination of product marketing and growth or content roles
- Experience building a company, product, or channel from scratch
- Commercial mindset focused on pipeline influence and deals won
- Daily experience using AI tools
- Willingness to work in person in San Francisco at least four days per week
- Experience in B2B SaaS
- Experience with SMB buyers, hourly or frontline workforces, HR technology, or payroll
- Willingness to relocate to San Francisco if needed
What We Do
Workstream (www.workstream.us) is a text recruiting and hiring tool for local businesses, especially restaurants. We help you to hire faster with texting / SMS, cutting in half the time to engage, hire and onboard hourly workers. We save companies 30+ hours every week by making your hiring process streamlined, automated and finding you the right talent when you need it. We have helped business owners and operators from Jamba, Chick-fil-A, McDonald's, Dunkin', Applebee's, Auntie Anne's, Cinnabon and more to increase efficiency by over 150%, increasing their bottom line and creating significant cost savings. We are a team from MIT, Google, Yelp, Stanford, Cornell, and backed by investors including Peter Thiel's Founders Fund, Charles River Ventures, CEO Zoom, Jay Z, CEO DoorDash, Joe Montana, James Harden, COO Yelp, CEO Logitech, Chairman Louis Vuitton (LVMH), Chairman JetBlue, Peterson Ventures, GGV Capital, CEO Intercom, and more.
