Kraken Jobs

Senior Product Marketing Manager

Kraken

Senior Product Marketing Manager

Reposted 5 Days Ago

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London, Greater London, England, GBR

Hybrid

Senior level

Software • Energy

The Role

Lead product marketing and go-to-market for the Distribution product in European markets: define product-market fit, positioning, messaging, drive adoption via analyst relations, thought leadership, ABM and sales partnership, and bring customer and market insights into product and commercial decisions.

Summary Generated by Built In

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

🏡 Where you'll fit in

Why this role matters

This role will focus on Kraken Distribution, our newest and fast-growing product line. We are looking for someone to help us grow Kraken Distribution's footprint by driving awareness, and figuring out product-market fit and the right go-to-market approach.
About the role

Kraken Distribution is serving distribution network operators as they navigate the next phase of the energy transition. As networks face growing grid congestion, two-way energy flows, an increasing number of distributed energy resources (e.g., solar PVs, EVs, batteries) and much greater data complexity, Kraken Distribution helps utilities modernise how they plan, operate, and evolve their networks - enabling smarter, more flexible, and more customer-centric grids.

🚀 What you’ll own

Product Strategy & Commercialisation:

Help figure out product-market fit for Distribution across target markets

Identify market opportunities and customer needs to influence product strategy and monetisation for Distribution

Develop positioning and messaging for European markets

Help drive adoption of Distribution

Drive analyst engagement and help communicate our product vision and market differentiation

Develop thought leadership and customer-facing content that builds awareness and credibility in the market

Partner with Sales to develop the pipeline

Work closely with the marketing team on ABM programs and event messaging

Be the voice of the market

Build a strong understanding of customer needs, market trends and competitors

Bring customer insights into product and go-to-market discussions

Help ensure that commercial decisions are grounded in customer and market evidence

🧠 What you bring to the party

7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.
Experience defining go-to-market strategies for enterprise software or technology products.
Strong strategic thinking and comfort working with ambiguity.
The ability to turn market insight into practical product and commercial recommendations.

⭐️ Bonus points

Knowledge of European languages

Experience in utilities

Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms

Skills Required

7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management, or Management Consulting
Experience defining go-to-market strategies for enterprise software or technology products
Strong strategic thinking and comfort working with ambiguity
Ability to turn market insight into practical product and commercial recommendations
Knowledge of European languages
Experience in utilities

Kraken Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken and has not been reviewed or approved by Kraken.

Leave & Time Off Breadth — Flexible working and policies such as flexible or unlimited leave alongside defined PTO and sick time are emphasized. This breadth allows time off to be tailored across regions.
Healthcare Strength — Core coverage includes medical, dental, and vision in the US with company-paid life and AD&D, plus broad mental health and wellness supports. These provisions indicate robust health protection supplemented by wellbeing resources.
Equity Value & Accessibility — An equity option scheme and stock options make ownership accessible, with some roles also able to take a portion of pay in digital assets. This expands potential long-term value beyond base salary.

Learn more about Kraken's Compensation & Benefits →

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The Company

HQ: London

1,206 Employees

What We Do

Kraken delivers transformational tech to utilities around the world to make the global transition to green energy quicker and more affordable. Part of the Octopus Energy Group.