Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job DescriptionWe're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.
You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.
This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth.
What you will own:
Proposition & positioning leadership
- Own the definition of target customer segments, primary use cases, and value propositions for your product area
- Define and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystem
- Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
- Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption
Go-to-market & adoption
- Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation
Product Marketing Best Practice
- Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
- Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.
- Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.
- Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
- Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
- Deep understanding of customer insight, experimentation, and data-informed decision making
- Ability to distil complex concepts into clear, compelling narratives
- Strong collaboration and stakeholder management skills in matrixed environments
- Comfortable operating with autonomy, ambiguity, and accountability
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: D/EB8
#LI-GN1 #LI-Hybrid
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Skills Required
- Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
- Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
- Deep understanding of customer insight, experimentation, and data-informed decision making
- Ability to distil complex concepts into clear, compelling narratives
- Strong collaboration and stakeholder management skills in matrixed environments
- Comfortable operating with autonomy, ambiguity, and accountability
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
