Senior Product Marketing Manager - Wi-Fi

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

Meet the Team

Silicon Labs is building the secure, intelligent wireless technology powering a more connected world. We’re looking for a Senior Product Marketing Manager, Wi-Fi to drive outbound product marketing for our Wi-Fi portfolio—shaping positioning, accelerating adoption, and enabling customer wins.

If you love translating technical differentiation into clear customer value—and partnering tightly with Product Management, Engineering, Sales, and Marketing to bring products to market—this role is for you.

Silicon Labs is seeking a Senior Product Marketing Manager, Wi-Fi to drive outbound product marketing for our Wi-Fi portfolio—helping define and communicate differentiated value, accelerate customer adoption, and improve win rates. This role partners closely with Product Management, Segment Management, Sales, and Corporate Marketing to translate voice-of-market insights into compelling positioning and measurable go-to-market execution. This role requires regular collaboration with global teams across multiple time zones, which may occasionally necessitate flexibility in working hours outside of standard business hours.

Responsibilities

Own Wi-Fi outbound product marketing

• Build crisp, differentiated positioning and messaging that improves customer engagement, pipeline creation, and win rates

• Define compelling value propositions for low-power Wi-Fi for IoT use cases

• Drive go-to-market strategy and execution

• Partner with Product Management, Segment Management and Marketing to create and deliver GTM plans across target markets and segments

• Turn market/customer insights and competitive intel into actions that shape strategy, roadmap inputs, and campaigns

Enable sales and strengthen customer engagement

• Create high-impact outbound assets: product presentations, web content, competitive analyses, white papers, demos, and webinars

• Equip Sales and Applications teams with narratives and enablement that accelerate opportunities

Launch and scale portfolio adoption

• Lead product launch readiness across teams (messaging, training, content, tools)

• Support major Wi-Fi launches and customer engagements to reduce adoption friction and speed time-to-revenue

Skills You Will Need

Minimum Qualifications

• Bachelor’s in Electrical Engineering, Computer Science, Computer Engineering, or equivalent experience; MBA is a plus

• 5+ years in product marketing and/or product management with measurable GTM impact

• Strong understanding of wireless connectivity; Wi-Fi expertise required

• Self-directed and detail-oriented, with the ability to own initiatives end-to-end and drive them to completion in a fast-paced environment

• Proven ability to convert market/customer needs into effective messaging, content, and GTM execution

• Experience partnering cross-functionally with Product Management, Engineering/R&D, Applications, and Sales

The following skills will be considered a plus:

• Product marketing experience in Wi-Fi for IoT (smart home, industrial, smart buildings/cities, medical/wearables, retail, asset tracking, etc.)

• Familiarity with Wi-Fi IoT requirements like ultra-low power, embedded security, performance, certification, and modules

• Understanding of developer workflows and enablement systems such as documentation, onboarding flows, and community engagement

Benefits & Perks 

You can look forward to the following benefits:   

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans

• Highly competitive salary

• 401k plan with match and Roth plan option

• Equity rewards (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Life/AD&D and disability coverage

• Flexible spending accounts

• Adoption assistance

• Back-Up childcare

• Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)

• Flexible PTO schedule

• 3 paid volunteer days per year

• Charitable contribution match

• Tuition reimbursement

• Free downtown parking

• Onsite gym

• Monthly wellness offerings

• Free snacks

• Monthly company updates with our CEO

The annualized base pay range for this role is expected to be between $124,600 - $231,400 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.