At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region. We typically keep job postings active for 3–5 weeks, though this may vary depending on applicant volume and other factors.
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If you are an Internal Candidate, please apply via our Internal Job Board.
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At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:
- Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
- Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
- Be an Owner - holding self and others accountable to meet commitments
- Create Belonging - recognizing the value that different perspectives and cultures bring to our company
As a Senior Manager, Product Marketing, you’ll play a pivotal role in shaping how our products are positioned, messaged, and brought to market. You’ll own the execution of go-to-market plans for specific products or capabilities, ensuring their successful launch and adoption. You’ll leverage customer insights and market data to craft compelling narratives and create high-quality assets that empower our go-to-market teams. In this role, you’ll focus on delivering tactical excellence while contributing to the ongoing improvement of strategies and plans.
Key responsibilities
- Develop positioning and messaging for specific products or capabilities that communicates the value of our products to diverse audiences, including employees, employers, and/or learning partners
- Conduct specific market research and customer insights projects that inform go-to-market plans, product roadmaps, and/or positioning
- Translate customer pain points and market differentiation into actionable messaging for partner-facing teams
- Create a suite of materials (e.g. decks, demos, scripts) that clearly articulate the value of our products
- Collaborate with the Partnership Enablement team to deliver training, tools, and/or workshops that enable go-to-market teams
- Execute go-to-market activities for specific products and/or capabilities, ensuring alignment with Sales, Employer Partnerships, Marketing and Product teams
- Manage timelines and deliverables for launches, ensuring goals are met and providing feedback for continuous improvement
- Contribute to specific projects to build and/or improve key Product Marketing processes (e.g. GTM playbook, customer research methodology, etc
Required Proficiencies
- 6+ years marketing experience in a B2B environment (product marketing experience preferred)
- Excellent storytelling and communication skills, with the ability to create compelling narratives for diverse audiences, especially HR or L&D buyers
- Demonstrated ability to manage product launch timelines, dependencies and deliverables with cross-functional teams
- Expertise in creating high-quality, customer-centric marketing materials and enablement assets
- Analytical mindset with experience leveraging data to inform strategy and measure success
We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $114,800 - $168400, as well as company stock options.
At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Open vacation policy for employees to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
PRIVACY NOTICE
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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What We Do
Guild’s mission is to unlock opportunity for America’s workforce through education, skilling, and career mobility. Guild’s Career Opportunity Platform™ enables forward-thinking employers to invest in their employees, creating life-changing opportunities for personal and professional growth through education and learning programs, career development, and one-on-one coaching. Guild partners with the nation’s largest employers — including Walmart, Chipotle, Target, Disney, and healthcare systems like UCHealth and Providence Health — to create cultures of opportunity that will help them attract and retain top talent and grow their future workforce from within. Guild offers a marketplace of curated education and learning programs designed for the success of working adults. Layered onto that is support, guidance, and resources at every step to help ensure the new skills employees are building translate into career pathways that are in demand at their companies — all without paying for tuition or career services on their own. Through Guild’s partnerships, more than 5 million employees across America have had access to Guild through their employers over the last 12 months.
Why Work With Us
As a certified B-corp with a double-bottom line business model that does well by doing good, we're looking for people who want to help us expand economic opportunity through education. You’ll join a driven and collaborative team, be challenged every day, and go home knowing you’re helping to make a difference in the lives of working adults.
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