We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab, Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. As a product-focused company, Product Marketing is a core part of the Product team—working alongside Product Managers, Engineering, Design, and Data—to drive market outcomes and growth throughout the full product lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.
How you'll make an impact:Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world.
Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we’ll achieve the next level of growth.
Bring your product stories to life with our marketing teams.
Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.
Serve as a mentor for more junior team members of both PMM and the organization as whole.
Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.
Partner with the marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as Geotab SME in analyst content creation (review/edit content).
Collaborate closely with the Product Manager to embody the "voice" of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.
Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.
Work with marketing to develop a content strategy by buyer funnel stages and serve as Geotab SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns.
Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.
Establish and maintain a feedback loop with customers to where insights are distilled into actionable changes or enhancements to the product roadmap. Work with Product to ensure customer needs are met through product improvements and new product development.
Advance product, sales, and marketing KPAs through product marketing deliverables (messaging and content). Ensure successful adoption of features and functionality of new releases. Monitor pipeline and lead generation goals in partnership with marketing teams.
Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.
Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.
8+ years of work experience ideally in Product Marketing in SaaS.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
Ability to analyze market trends, customer needs, and competitive landscapes.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Experience in mentoring and guiding junior team members.
Ability to establish and optimize product marketing processes and standards.
Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Skills Required
- 8+ years of work experience ideally in Product Marketing in SaaS
- Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field
- Self starter, resourceful with strong analytical skills and ability to problem-solve
- Proven ability to contribute to product marketing strategy and roadmap development
- Ability to analyze market trends, customer needs, and competitive landscapes
- Strong analytical skills with ability to interpret data and make data-driven decisions
- Proven ability to manage multiple projects simultaneously with focus on deadlines and deliverables
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
- Deep understanding of customer needs and ability to translate into product marketing strategies
- Experience in mentoring and guiding junior team members
- Ability to establish and optimize product marketing processes and standards
- Expertise in conducting in-depth competitive analysis and developing product differentiation strategies
- Ability to build and maintain relationships with customers, partners, and industry influencers
GEOTAB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GEOTAB and has not been reviewed or approved by GEOTAB.
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Healthcare Strength — Coverage includes medical, dental, vision, life, disability, and an EAP as part of a comprehensive core package. U.S. offerings are presented as competitive and consistently paired with other core protections.
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Retirement Support — Offerings include a 401(k) with company match in the U.S., with RRSP or pension alternatives in other regions. Retirement savings support is treated as a standard component of total rewards.
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Parental & Family Support — A distinct “baby bonus” for birth or adoption stands out among family‑focused perks. Certain postings and summaries also reference parental leave top‑ups and related supports.
GEOTAB Insights
What We Do
Welcome to Geotab, the #1 commercial telematics company in the world. Geotab is a place where passion, creativity and innovation align. We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotab is the world’s leading connected vehicle company for fleets, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions are used by over 40,000 customers around the world to help them better manage their drivers and vehicles. With Geotab devices found in over 2 million vehicles, the company processes over 30 billion data points each day to provide insight into productivity, safety, fuel efficiency and more. Geotab’s employees are essential to our success! We strive to put our employees first and are constantly seeking ways to improve workplace culture. Maintaining our unique culture is vital - after all, staff that enjoy their work environment are motivated to reach their full potential. Employee growth and development has long been the basis of our philosophy, as staff are encouraged to carve their own path within the expanding organization. Challenging the status quo and seeking creative ideas is what we do best.
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