At Atlan, we're searching for a strategic and innovative Product Marketing Lead, to focus on Partners & Market Intel. This role is ideal for someone passionate about deeply understanding the ecosystem, crafting the perfect story for each audience, collaborating with sales, and evolving our positioning to fuel business growth.
Your Mission at Atlan 🚀
- Messaging & Positioning: Craft compelling and differentiated messaging for the field team and our partners, in the context of our competitive category, that resonates and drives action.
- Market Intelligence: Conduct in-depth competitor analysis, providing actionable insights that informs our product and go-to-market strategy, and help our sales teams overcome complex objections.
- Field & Partner Collaboration: Work closely with enablement and customer-facing teams to prioritise and design the most impactful content & experiences.
- Partner Ecosystem Growth: Build strong relationships with key partners, collaborating on co-branded messaging, campaigns, and strategies to drive mutual success.
- Market & Customer Insight: Continuously monitor the competitive landscape, gather market insights, and identify opportunities to strengthen Atlan’s positioning across channels.
- Create Impactful Collateral: Create impactful sales and marketing collateral that empowers both field teams and partners, driving awareness, engagement, and conversions.
What makes you a match for us? 😍
- Ecosystem Knowledge: Deep understanding of the data ecosystem, including buyer personas, key technologies, and relevant players.
- Product Marketing Expertise: Experience in product marketing, with a focus on messaging, positioning, competitive intelligence and partner-driven strategies.
- Great Partner to the Field: Proven experience working with enablement and field teams to craft messaging that drives results in competitive and partner contexts.
- Strategic & Creative Problem-Solver: You excel at developing innovative solutions and narratives that address both competitive challenges and partner needs.
- Confident Communicator: Exceptional ability to communicate complex ideas simply and persuasively, whether handling competitor objections or partner messaging.
- Cross-Functional Collaboration: You thrive in collaborative environments, working effectively with teams across marketing, product, and sales to ensure cohesive execution.
Join Atlan and play a key role in driving our competitive advantage, while growing our partner ecosystem, and delivering impactful results!
What We Do
Built by a data team for data teams, Atlan is the active metadata platform for the modern data stack. It stitches together metadata from various sources (Snowflake, dbt, Databricks, Looker, Tableau, Postgres, etc.) to create a unified data discovery, cataloging, lineage, and governance experience across all your data assets, from columns and queries to metrics and dashboards. Atlan facilitates a two-way movement of metadata, bringing context back into the tools and workflows that your data team uses every day — for example, in your BI tool when you wonder what a metric on the dashboard means.
A pioneer in the space, Atlan was named a Leader in Forrester Wave™️: Enterprise Data Catalogs for DataOps in 2022 and was recognized by Gartner seven times in 2021, including as a Cool Vendor in DataOps and in the inaugural Market Guide for Active Metadata Management. Today, we power pioneering data teams like WeWork, Plaid, Postman, Unilever, and Ralph Lauren. We recently raised a Series B, backed by top investors (including Insight Partners, Sequoia, and Salesforce Ventures) and founders & CEOs from the modern data stack (including Snowflake, Looker, and Stitch).
For more information, visit http://www.atlan.com/ or follow us on Twitter at AtlanHQ.
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