(Senior) Product Marketing Manager - Paris

Posted 3 Days Ago
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Paris, Île-de-France, FRA
Hybrid
Senior level
Transportation
The Role
Own audience-centric go-to-market strategy for Shippeo's product portfolio, create high-impact commercial content, support product launches, partner on campaigns and events, improve PMM operations, and lead structured customer research to drive commercial growth and sales enablement.
Summary Generated by Built In
Company Description

Founded in 2014, Shippeo is a leading European SaaS company transforming supply chain visibility. With a global presence and multicultural team of 27 nationalities operating across Europe, North America, and Asia, we offer real-time multimodal transportation visibility to top industry leaders across various sectors.

Our ambition is to become the world's leading supply chain data platform, using predictive AI, high-quality real-time data, and a robust partner network to enhance customer experience and operational excellence.

Learn more about our mission and values on our website: https://www.shippeo.com/en/company/about-us

Job Description

About the role

As a Senior Product Marketing Manager, you will contribute directly to Shippeo's commercial growth by owning audience-centric go-to-market strategy, content, and operations, translating a rapidly expanding product portfolio into compelling, insight-led narratives that resonate across markets, industries, and buyer segments.

Working closely with the Head of Product Marketing and Lead PMMs, you will be a trusted cross-functional partner to Campaigns, Sales, and the wider Marketing team, shaping how Shippeo is positioned and perceived at every stage of the commercial funnel.

 

Location & Work Model:

  • Location: Paris, France or London, UK

  • Work Model: Hybrid (at least 2 days per week in-office)

Application Requirement:

As we operate internationally, we kindly request all candidates to submit their CV in English. Applications submitted in other languages cannot be considered.

  • Contract Type: Full-time, Permanent – Individual Contributor

  • Function: Product Marketing

  • Reports to: Head of Product Marketing

 

Key Responsibilities

  • Own Audience Go-to-Market: Build a deep understanding of priority audiences, industries and use cases, then translate customer insight into propositions, messaging, proof points, GTM plans and content. 

  • Create High-Impact Commercial Content: Produce compelling, insight-driven assets (messaging frameworks, case studies, campaign content, pitch decks, sales enablement materials, battle cards, landing pages) that directly support Sales, Campaigns, and ABM programmes.

  • SupportProduct Launches & Ongoing Product Communications: Support the delivery of priority major launches, adapting narratives for different audiences whilst managing ongoing communications and launch coordination. 

  • Partner on Campaign Programmes: Collaborate with the Campaigns team to ensure consistent, scalable messaging across channels and markets, aligned to the positioning strategy and key audience segments.

  • Strengthen Event Narratives: Develop the content and story behind Shippeo's strategic events, ensuring positioning is sharp, differentiated, and audience-relevant.

  • Strengthen Product Marketing Operations: Improve the calendars, libraries, templates and workflows used to plan, produce, manage and measure launches, messaging, insights and commercial content. 

  • Lead Insights & Research Programmes: Design and run structured research initiatives, building hypotheses, conducting interviews, analysing data, and synthesising findings into actionable go-to-market recommendations.

Qualifications

  

 

  • Experience in product marketing, solutions marketing or a closely related B2B SaaS go-to-market role 

  • Demonstrated experience developing positioning and messaging and translating it into audience, campaign or commercial go-to-market programmes 

  • Strong content production skills with an exceptionally high bar for quality: you craft messaging that is clear, compelling, and audience-first

  • Experience partnering with demand generation or campaign teams

  • Hands-on experience managing product marketing operations: launch processes, release communications, content management, and performance measurement

  • Ability to run structured research programmes: from hypothesis design and stakeholder interviews to data analysis and insight synthesis

  • Commercial acumen: you understand how marketing programmes generate awareness, engagement, pipeline and commercial conversations 

  • Strong cross-functional stakeholder management: you build trust, influence without authority, and drive alignment across Sales, Campaigns, and Product teams

  • High ownership mindset: you move work forward autonomously and thrive in a fast-moving environment

  • Exceptional written and spoken English with strong editing and storytelling skills across long and short form content

Preferred Qualifications (Nice-to-Haves)

  • Additional experience spanning content marketing and production

  • Exposure to complex enterprise SaaS markets and multi-stakeholder buying journeys

  • Experience building conference sessions, including narrative development, speaker management and content preparation 

 

  

Additional Information

Why Join Shippeo?

At Shippeo, you will join a fast-moving company that values ambition, care, delivery, and collaboration. We offer an environment where impact is encouraged, ideas are valued, and development is supported.
 

What sets us apart:

  • Meaningful work with real-world impact in global supply chains.

  • A diverse, inclusive, and international team. 

  • A culture of transparency, feedback, and continuous learning.

  • Opportunities for growth, internal mobility, and professional development

  • Hybrid work model and flexible policies.

To learn more about our culture and people, visit our Careers section or explore team stories on our social platforms.

 

 

Recruitment Process

  1. Preliminary call with a Talent Acquisition Manager

  2. Technical Live Coding / Case Study assessment

  3. First interview with the Hiring Manager

  4. Final interview with leadership or cross-functional team members

 

Diversity and Inclusion

At Shippeo, we are committed to fostering a diverse and inclusive workplace. We value the perspectives, experiences, and contributions of individuals from all backgrounds. Our policies, practices, and company culture reflect this commitment to equal opportunity and mutual respect.

If you have specific needs or questions regarding disability inclusion, you may reach out to our dedicated Disability Advisor at [email protected] for support during the application process.

 

Skills Required

  • Experience in product marketing, solutions marketing or closely related B2B SaaS go-to-market role
  • Demonstrated experience developing positioning and messaging and translating it into audience, campaign or commercial go-to-market programmes
  • Strong content production skills with high quality standards (messaging, case studies, pitch decks, sales enablement)
  • Experience partnering with demand generation or campaign teams
  • Hands-on experience managing product marketing operations: launch processes, release communications, content management, performance measurement
  • Ability to run structured research programmes: hypothesis design, interviews, data analysis, insight synthesis
  • Commercial acumen: understanding how marketing programmes generate awareness, engagement, pipeline and commercial conversations
  • Strong cross-functional stakeholder management and ability to influence without authority
  • High ownership mindset; able to work autonomously in a fast-moving environment
  • Exceptional written and spoken English with strong editing and storytelling skills
  • Located in Paris, France or London, UK and able to work hybrid (at least 2 days per week in-office)
  • Additional experience spanning content marketing and production
  • Exposure to complex enterprise SaaS markets and multi-stakeholder buying journeys
  • Experience building conference sessions, including narrative development and speaker management
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The Company
HQ: Paris
241 Employees
Year Founded: 2014

What We Do

Shippeo is a global leader in real-time multimodal transportation visibility, helping major shippers and logistics service providers operate more resilient, sustainable, and customer-centric supply chains. This is made possible with highly accurate real-time operational visibility and Transport Process Automation™ to streamline transportation processes, reduce latency and improve operational efficiency. Their Multimodal Visibility Network integrates with more than 1,000 TMS, telematics and ELD systems, enabling Shippeo’s platform to provide instant access to real-time shipment tracking across all transport modes, in a single portal, through an intuitive user experience. A proprietary and industry-leading machine learning algorithm offers unmatched ETA accuracy, allowing supply chain companies to quickly anticipate problems, proactively alert customers, efficiently manage exceptions with collaborative workflows, and GHG emissions from supply chain transport. Hundreds of customers, including global brands like Ahold Delhaize, AkzoNobel, Amazon, Avery Dennison, Bosch Siemens Hausgeräte, Carrefour, Coca-Cola HBC, Jaguar Land Rover, Heineken, Kuehne+Nagel, L’Oréal, LVMH, Renault Group, Sabic, Saint-Gobain, Siemens Energy and XPO Logistics, trust Shippeo to track more than 32 million shipments per year across 110 countries. Learn more at www.shippeo.com

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