At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Reporting to the VP of Product Marketing and Enablement, the Lead Product Marketing Manager for Member Experience will serve as the product marketing lead for Spring Health’s innovative member experience. This East Coast–based role (NYC preferred) is part of the Product Marketing team and plays a critical role in shaping strategic positioning, advancing adoption, and driving measurable impact through cross-functional leadership.
What You’ll Be Doing
- Develop and maintain compelling messaging frameworks that clearly articulate the differentiated value of Spring Health’s member experience, ensuring consistency across all channels.
- Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute high-impact go-to-market strategies.
- Lead market research and competitive analysis to inform product strategy, influence roadmap decisions, and strengthen our positioning in the market.
Own go-to-market planning and execution for new product launches and major feature rollouts, ensuring strong adoption, engagement, and measurable business results. - Partner with the Revenue Enablement team to ensure field-facing teams are fully equipped with effective tools, content, and training that improve deal velocity, retention, and engagement.
- Advance Spring Health’s thought leadership by guiding content and initiatives that establish our voice as a category leader in mental health technology.
- Contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.
What Success Looks Like
- Measurable increases in deal velocity, win rates, and customer retention directly attributable to strong positioning and GTM execution.
GTM initiatives delivered on time and with demonstrable impact on business outcomes. - Positive, consistent feedback from Sales and Customer Success on the relevance, quality, and effectiveness of marketing materials.
- Clear alignment between product strategy, market messaging, and customer outcomes.
- Recognition of Spring Health as an industry leader through thought leadership and market presence.
Qualifications
Required
- 7–10 years of product marketing experience, preferably in healthcare, B2B SaaS, analytics platforms, or employer services.
- Demonstrated expertise in developing product positioning, messaging frameworks, and go-to-market strategies that drive measurable outcomes.
- Proven ability to translate complex product concepts into compelling value propositions for diverse audiences.
Exceptional cross-functional leadership skills with a track record of influencing product strategy and driving alignment across stakeholders.
Strong analytical mindset with experience leveraging data and metrics to guide strategy, measure success, and refine GTM approaches.
Preferred
- Experience leading sales enablement strategy and developing high-impact GTM collateral.
- Familiarity with healthcare compliance and messaging nuances.
- Experience guiding thought leadership and market education initiatives that elevate brand perception.
The target base salary range for this position is $147,000 - $184,750 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
Our privacy policy: https://springhealth.com/privacy-policy/
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
What the Team is Saying
What We Do
Life is stressful enough; finding, scheduling, and accessing diverse and quality mental healthcare shouldn't be. Spring Health equips employers and health insurers across the globe to make mental health accessible and achievable.
We use clinically validated AI technology, called Precision Mental Healthcare, to deliver optimal care — from meditation, coaching, therapy, medication, or a combination of all four — to our members. This technology isn't just for our members, but also for our more than 10,000 Providers to be empowered with data and insights to help members get the care they need faster.
Founded eight years ago to address the urgent global mental health crisis, Spring Health’s grown to cover more than 10 million lives through 450 employers, strategic payer relationships, and 27,000 groups that access the Spring Health through a channel partner.
We support employees at global brands like Microsoft, Target, J.P. Morgan Chase and Delta Airlines to deliver best-in-class outcomes for employees and a net positive ROI for employers. Last year, the company became the first and only company in its category to earn external validation of net savings for customers.
Why Work With Us
Our team is dedicated to revolutionizing mental healthcare. We stand by our values and are advocates for our members and team members. Together, we're building solutions with an intensity and focus that has been needed for decades. If you're a builder, come build the future of mental health with us.
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Spring Health Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
At Spring Health, 60% of our team members work remotely. If you're in NYC, you have the opportunity to work in the office, but it's not required.
