Senior Product Marketing Manager - MDR

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Security • Software • Cybersecurity
The Role
The Senior Product Marketing Manager will lead product messaging, market research, and launch strategies for cybersecurity solutions, engaging with customers and cross-functional teams to drive growth.
Summary Generated by Built In

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Product Marketing Manager to be a part of making this happen.

About the Role

We're seeking a Senior Product Marketing Manager who is passionate about explaining business value and a can-do attitude with infectious energy. The right candidate takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging and positioning, B2B cybersecurity trends, and market research. Never satisfied with the status quo, you push yourself to get better every day. Expect to lead market growth at Arctic Wolf by speaking to customers, creating personas, and launching products and promotions. Cross-functional work is in your ideal workday.

Responsibilities

  • Communication Skills: As a natural storyteller, your ability to take a technical concept and translate it into meaningful business value for a cybersecurity audience.

  • Messaging and Positioning: You enjoy developing value-based stories that catch a buyer’s attention. You know how to develop solution positioning and corresponding messaging that uniquely differentiates a company versus the competition.

  • Market Research and Intelligence: You are an expert on asking the right questions to uncover who buyers are, how they buy, and their buying criteria and translating your knowledge into helpful content to enable across company teams.

  • Product Launch: You enjoy leading Go-To-Market product launches for maximum business success especially across Sales, Marketing, and Partners working with Product Management. You can manage launch plans and timelines, communications, training, sales enablement, and deliverables for your solution.

  • Sales and Marketing Content Development: Bring your writing and analytics prowess, you deliver compelling content to empower marketing and sales. You’ve created collateral like datasheets, solution briefs, blogs, and presentations before and enjoy enabling sales with talk tracks and internal tools to support the selling process.

  • Project Management: You leverage deep industry experience in cybersecurity and Managed Detection and Response (MDR) and strategic planning to develop an actionable vision and execute growth strategies for MDR.

Who You Are

  • Strong grasp of cybersecurity principles and enterprise IT infrastructure.

  • Proven experience taking products from conception to market launch in the cybersecurity industry

  • Ability to be flexible on a day-to-day basis with task priority and manage parallel deliverables effectively required

  • Superior project management and presentation skills

  • Excellent verbal and written communication skills

  • Demonstrated success marketing to and through a partner channel

Minimum Qualifications

  • Bachelor’s degree in engineering, english, social sciences, business or marketing

  • 5+ years of B2B technology/software/SaaS product marketing experience

  • 3+ years of cybersecurity experience

  • Ability to travel, passport required

Preferred Qualifications

  • MBA preferred

  • Experience with Managed Detection and Response (MDR) solutions strongly preferred

On-Camera Policy

  • To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

  • Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

  • We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

 

Our Values 

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

 

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

 

All wolves receive compelling compensation and benefits packages, including: 

  • Equity for all employees 

  • Flexible time off and paid volunteer days 

  • RRSP and 401k match 

  • Training and career development programs 

  • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

  • Robust Employee Assistance Program (EAP) with mental health services 

  • Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected]. 

Security Requirements 

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

  • Background checks are required for this position.

  • This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.

Top Skills

B2B Cybersecurity
Managed Detection And Response
SaaS
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The Company
HQ: Eden Prairie, MN
810 Employees
Year Founded: 2012

What We Do

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

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