Smile Digital Health is building the infrastructure for a healthier world — and the market intelligence to guide that mission has never mattered more.
The Upstream Product Marketing Manager will serve as Smile's primary outside-in signal engine. This is a role dedicated to the market intelligence function: active engagement in the field — in conversations with payers, providers, government agencies, and health data leaders — gathering the Voice of the Customer (VOC) and converting those critical signals into structured, actionable, and scalable intelligence for Marketing and Product Development.
The key insights this role will generate will directly shape how Marketing positions Smile's portfolio, influences product direction, and builds the market understanding required to compete and grow in an increasingly complex health data landscape.
This role is a founding contributor to Smile's Market Intelligence Center of Excellence — a strategic initiative to formalize how the company listens to, interprets, and acts on market insight.
Responsibilities:
- Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
- Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
- Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
- Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
- Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
- Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence
- Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
- Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
- Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
VOC Program Development
Market Intelligence Assets and Marketing
Leveraging AI
Requirements:
- 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
- Post-secondary education in Marketing, Business or related field and/or equivalent work experience.
- Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one
- Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
- Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
- Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
- Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
- Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.
- Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
- Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
- Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
- Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
Additional Information:
This position is a new role, created to support Smile’s continued growth and commitment
Skills Required
- 8+ years in Product Marketing, Market Intelligence, or related functions
- Post-secondary education in Marketing, Business or related field
- Experience designing or formalizing VOC or market research program
- Track record of translating qualitative market insight into structured business cases
- Familiarity with health data and interoperability landscape
- Working knowledge of health data standards (HL7 FHIR)
- Ability to communicate with clinical, technical, and commercial stakeholders
- Experience in field research with senior external stakeholders
What We Do
Smile Digital Health (doing business as Smile CDR Inc.) specializes in delivering fast, secure, compliant data infrastructures as a service to enable and empower interconnectivity for data-intensive sectors such as healthcare. We are a solutions platform helping organizations like governments, researchers, health systems, healthcare providers, and app developers build connected health solutions and products by leveraging our core expertise in health data and HL7 FHIR. Our flagship product, Smile CDR, is the world’s first FHIR-based clinical data repository (CDR) as a service. Smile CDR is a high performance and secure solution built on the principles of Privacy by Design. Flexibility is a hallmark of the service as it can be hosted in the cloud or on-premises depending on your needs. The design was strongly influenced by real-world experience in both the jurisdictional and organizational setting. Smile CDR provides a rich set of features and capabilities including: -Multiple FHIR versions -FHIR Profiles -Full text indexing of clinical records -Type ahead search functionality -FHIR, HL7v2 and custom ETL for data input -Federated identity and identity provider functionality -International character locale support -Terminology services -Auditing -Smart on FHIR support -Rapid deployment -Extensive administrative tooling Leveraging more than 40 years of experience in building enterprise-class systems, our team includes experts in building integrated healthcare systems including FHIR-based solutions such as HAPI, e-prescriptions and other e-health solutions. We were motivated by the need to improve upon existing options for sharing health data within and across organizations. Smile CDR is the maintainer of HAPI FHIR, the prevailing open source reference implementation of FHIR worldwide
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