Senior Product Marketing Manager, Hazel AI

Posted Yesterday
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San Francisco, CA
In-Office
107K-153K Annually
Senior level
Fintech • Professional Services • Software
Altruist helps people have a better experience with their money by empowering financial advisors to do their best work.
The Role
The Senior Product Marketing Manager will lead go-to-market efforts for an AI platform targeting financial advisors, focusing on customer insights, positioning, launches, and growth programs.
Summary Generated by Built In

About Altruist

Altruist is transforming the multi-trillion dollar wealth management industry by building an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to grow, optimize time and resources, and deliver superior outcomes for their clients.

We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you!

But first, our values

Kindness - Kindness doesn’t just equal niceness. We listen to understand. We embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.
Brilliance - Humility is the skill we’re most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch; regularly using our unique superpowers to reach a common goal as a team. We succeed and fail as one.
Grit - When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles.

The opportunity

Altruist is hiring an experienced Senior Product Marketing Manager for Hazel—the AI platform for financial advisors that integrates across their tech stack and transforms data into actionable outcomes. This is an individual-contributor role reporting to the Director of Product Marketing. In close partnership with Product, you’ll own Hazel’s end-to-end GTM. Through rapid experimentation, you’ll translate market and customer insights into ICP definitions, positioning, and messaging; shape pricing and packaging; and lead launches and lifecycle programs that drive acquisition, activation, retention, and expansion. This role is ideal for a product marketer who gets under the hood to understand how things work and why it matters, is comfortable creating GTM assets with design support, and operates independently while knowing when to escalate.

What you will do

  • Customer insights: own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs.
  • Positioning & messaging: craft Hazel’s positioning, value propositions, and ICP-specific external messaging—delivering engaging, high-quality storytelling and ensuring consistency across all marketing assets.
  • Launch management: develop and drive GTM launch plans; create GTM assets with Design, ensure stakeholder reviews approvals.
  • Growth programs: partner with Product to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events; use continuous experimentation to reduce time-to-value.
  • Measurement: partner with Product and BI to develop and maintain adoption dashboards, monitor performance, and act quickly on insights to improve KPIs.
  • Thought leadership: partner with Comms and Content to develop thought-leadership pieces for earned media and our owned content touchpoints.
  • Enablement: help Sales advance conversations with via sale collateral including one-pagers and case studies, route field feedback back to the Product team.

Required experience and education

  • 6-8 years of experience in B2B product marketing in high‑growth, late‑stage startups; fintech/wealthtech or adjacent regulated industries preferred.
  • Curiosity: you ask “why” and back your answers with data.
  • Hustle: you are thoughtful, organized, and get things done. You ship, learn, iterate and run flawless, well-organized GTMs from planning to post-launch.
  • Partnership: you bring a clear POV, influence respectfully, collaborate for the greater good, and pull in the right teams at the right time.
  • Communication: you communicate clearly with internal and external audiences and can turn complex concepts into easy to understand and compelling marketing assets.
San Francisco, CA salary range
$107,000$153,000 USD

What we bring

Attracting and retaining top-tier talent is a priority. We are proud of the culture we’ve built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.

  • A hybrid work schedule for most positions to promote strong, in-person collaboration and a healthy work-life-balance.
  • Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity. 
  • Competitive pay and equity for eligible positions.
  • Premium healthcare, dental, and vision insurance plans (HMO and PPO).
  • 401k savings plan with a 4% match and immediate vesting.
  • 16 week paid parental leave.
  • Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
  • Company perks program (includes discounts on pet insurance, fitness, cell phone plans, entertainment and travel, etc.).
  • Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
  • One month work from anywhere policy (with the exception of a few countries).

Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Top Skills

AI
B2B Marketing
Bi Tools
Gtm
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The Company
HQ: Culver City, CA
250 Employees
Year Founded: 2018

What We Do

Altruist is on a mission to make independent financial advice better, more affordable, and accessible. We’ve built an all-in-one platform that reduces barriers for financial advisors to deliver great advice. Our software makes advisors more efficient and gives them the freedom to charge less. This means clients pay less, make more, and gain confidence. We want to help tens of millions of people have an amazing experience with their money by supporting thousands of financial professionals.

Why Work With Us

We're helping more people get access to quality financial advice. This means lower costs, no minimums, and full transparency. Our team is passionate about our mission and we love working together. Altruist provides all the usual perks of a tech startup, just no ego or politics. We believe in hiring brilliant, hard-working, nice people (no jerks).

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