Senior Product Marketing Manager - Monetisation

Posted 21 Days Ago
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Melbourne, Victoria, AUS
Hybrid
Senior level
Information Technology • Software
The Role
Lead monetisation and pricing strategy for MYOB's SME SaaS portfolio. Drive revenue growth via pricing experiments, willingness-to-pay research, revenue modelling, segmentation, and GTM execution. Partner cross-functionally with Product, Finance, Sales and Marketing to translate pricing into forecasts, sales enablement, and product priorities—focusing on AI monetisation, ARPU, churn, and LTV improvements.
Summary Generated by Built In
We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.
 
At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.
 
And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.

About the role 

As our Senior Product Marketing Manager - Monetisation, you’ll be the commercial engine behind how we price, package and drive revenue growth across our SME product portfolio. Sitting at the intersection of product, marketing, finance and data, this role is focused on turning innovation (particularly AI capabilities) into scalable, high-impact revenue streams.

You’ll lead the development of pricing and monetisation strategies, continuously optimising how we structure our products to deliver meaningful value for customers while maximising commercial outcomes. This is a highly strategic and visible role, requiring strong executive presence, analytical depth and the ability to operate autonomously to influence senior stakeholders and shape the product roadmap.

What will keep you busy...

  • Define and execute pricing and packaging strategies that optimise revenue, drive adoption and balance customer value
  • Analyse product usage, market trends and customer behaviour to identify monetisation opportunities and pricing improvements
  • Build commercial business cases, revenue models and forecasts for new initiatives and product investments
  • Partner cross-functionally with Product, Finance, Sales and Data teams to align on strategy and drive execution
  • Lead go-to-market planning for pricing changes, feature monetisation and portfolio updates
  • Develop compelling value propositions and messaging that clearly articulate the ROI of premium features
  • Monitor market dynamics, competitive pricing and emerging AI trends to inform ongoing strategy

What we'd love to see from you....

  • Proven experience in product marketing, pricing, monetisation or commercial strategy (B2B SaaS highly regarded)
  • Strong analytical capability, with experience in pricing analysis, revenue modelling and data-driven decision making
  • Demonstrated ability to operate autonomously, showing initiative and bringing strategic recommendations to life
  • Confidence engaging and influencing senior stakeholders, with strong executive presence and communication skills
  • Experience working cross-functionally in complex organisations, partnering with teams such as Product, Finance and Sales
  • Familiarity with AI tools and/or experience monetising new technologies or innovative product features
  • Backgrounds in product marketing, commercial analysis, pricing strategy, or go-to-market roles will all be considered

Our Culture & Benefits  
At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.   
🎥 See what it's like to work at MYOB and what we're all about. 
 
🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events 
🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers 
🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members 
🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance  
🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more 
🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution  
 
At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.
 
Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement — but we want to hear from you. 
 
We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.   

Skills Required

  • Extensive experience in product marketing, pricing strategy, or monetisation roles
  • Experience within the B2B SaaS industry
  • Proven track record developing pricing strategies that drive revenue growth and margin improvement
  • Strong analytical ability with revenue modelling and pricing analysis
  • Expertise in value-based pricing, willingness-to-pay research, and pricing psychology
  • Experience monetising new technologies or innovations
  • AI/ML experience
  • Strong knowledge of SaaS frameworks, subscription and usage-based pricing, platform economics
  • Proficiency with analytics tools (Power BI, SQL, or similar)
  • Ability to influence senior leaders and build cross-functional consensus
  • Commercial competence with P&L impact, unit economics, and revenue forecasting
  • Outstanding communication skills to convey pricing strategies to varied audiences
  • Experience in the SME or accounting software market
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The Company
HQ: Cremorne, Victoria
2,000 Employees
Year Founded: 1991

What We Do

Whether you're just starting out, or running an established enterprise, you can manage your entire business with MYOB. One business management platform, with all your key workflows – from finance and supply chain to employee and project management – MYOB saves you time and money. Wherever your business is headed, MYOB adapts to meet your changing needs. Whilst providing the visibility and confidence you need to make better, more informed decisions. Unleash your business’s potential, with MYOB.

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