Senior Product Marketing Manager (f/m/d)

| Boston, MA, USA +80 more | Remote | Hybrid
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As a Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our Sales Team and will translate our product roadmap to crisp messaging. This role is tightly linked with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers. You’ll be passionate about building customer champions and leveraging customer stories that showcase their success.

Product Marketing Manager (f/m/d)
based in Netherlands, Germany or United States

WHAT IS WAITING FOR YOU?

  • Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, pricing, promotion to target personas and industries
  • Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers and more
  • Build a solid understanding of competitor landscape to position LeanIX as a market leader with differentiating value-proposition
  • Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters
  • Spearhead content and programs that foster LeanIX’ thought leadership in the industry, resulting in higher brand awareness

WHAT ARE WE LOOKING FOR?

  • BA/BS (computer science, engineering or a related field)
  • 3+ years of product marketing experience in the B2B SaaS industry
  • Tech-savvy and enthusiastic for technology with a proven understanding of modern software engineering (DevOps, Microservices, or Cloud Computing) 
  • Great writing and oral communication skills in English
  • Strong PowerPoint, storytelling and presentation skills
  • Experience in interviewing customers and documenting how the product has delivered benefit
  • Skills in collaborating with product management, engineering and customers to come up with great ideas for content

#BI-Remote

 

LeanIX, an SAP company, is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, LeanIX helps organizations make sound decisions and collaborate more effectively. LeanIX serves over 1,000 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit www.leanix.net. Your application information might be therefore shared across both SAP and LeanIX recruiting and hiring teams.

LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (600+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. LeanIX teams and team members decide together on the work mode which suits them best. Next to that we have great benefits for you,  CHECK OUT HERE WHAT IS IN FOR YOU! 

LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company. If you need an equitable interview process alternative, please let our team know at [email protected]. You will be treated with the utmost respect and confidentiality.

All applicants will receive consideration for employment based on experience, qualifications, and competencies. LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • nginxFrameworks
    • ElasticsearchDatabases
    • ArangoDBDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail

An Insider's view of LeanIX (a SAP Company)

What does your typical day look like?

There are days I’m conducting research or brainstorming ways to enhance our events. Other days I’m in the weeds coordinating logistics for conferences. I can be video chatting with my team in Germany or meeting with colleagues in our office to better understand how I can support company growth. Some days I am far from all this, attending an event.

Melisa

Event Manager

What's something quirky about your company?

The diverse amalgam of experiences we have all had pre-LeanIX. Whether it’s nightlife, classical music or sports, we find ways to bring these experiences to the table. The role these play in creating an inclusive work culture is invaluable as a fast-growing company. The respect we have for each other allows us to learn new ways of problem-solving.

Jack

Customer Success Associate

What are LeanIX (a SAP Company) Perks + Benefits

LeanIX (a SAP Company) Benefits Overview

LeanIX offers market-friendly medical benefits, a generous 401(k) match and ample PTO in addition to paid company holidays. Our 100% flexible working model allows employees to take advantage of our comfortable and fully stocked office spaces, work remotely, or a combination of both. We believe in work-life balance and creating an environment where everyone can thrive and be successful both at work and in their personal lives.

Culture
Volunteer in local community
LeanIX actively volunteers in the local community with organizations like the Ronald McDonald House and the Greater Boston Food Bank.
Partners with nonprofits
As of 2021, LeanIX began partnering with STEPtember to raise money and awareness for Cerebral Palsy research. We've also worked with organizations such as the Jimmy Fund.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
LeanIX provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
In 2021 LeanIX launched its B/ERG, business and employee resource group, dedicated to increasing diversity and inclusion throughout the company.
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Many of our team members look forward to "5k Fridays" where they complete a 5k by any means and document it in a dedicated slack channel where team members support and encourage each other
Mental health benefits
Annual events such as Mental Health First Aid training for the team
Financial & Retirement
401(K)
401(K) matching
LeanIX's 401(k) retirement plan matches 100% of an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Generous parental leave
We provide 16 weeks of 100% paid leave for anyone who has a child, plus an additional 4 weeks of part-time work. For anyone else who becomes a parent, we provide 4 weeks of 100% paid leave.
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Generous PTO
Employees can accrue up to 25 days of PTO on an annual basis.
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Employees are able to accrue up to 25 PTO days annually, which can be used as either sick or vacation time. 10 days can be carried over at the end of each year.
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Employees can participate in the WageWorks commuter benefit program and save on pre-tax dollars. Our campus also has a free shuttle that picks up/drops off at 10 different T-stops in/around Boston.
Company-sponsored outings
Our company outings include things like learning how to make fire from friction, Virtual Reality, Boston sporting events, bowling, arcades, and pig roasts!
Free snacks and drinks
Snacks, cold and hot brew from keg, tea, seltzer water
Some meals provided
We have biweekly catered lunch on Thursdays and biweekly catered breakfasts on Fridays, in addition to other celebrations and events.
Company-sponsored happy hours
Happy hours are hosted on occasion .
Onsite office parking
We offer free on-site parking for all employees and guests.
Pet friendly
You can often find a couple of dogs in our office each day!
Relocation assistance
Home-office stipend for remote employees
All LeanIX employees receive a $500 stipend for their remote working environment, even if they use the office from time-to-time.
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
LeanIX sponsors lunch and learns conducted by both internal employees and stakeholders as well as external partners.
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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