When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.
Summary:
In this role, you will develop and execute go-to-market strategies for Vizient's portfolio of solutions and services serving healthcare and life sciences clients. You will translate Vizient's expertise, capabilities, and services into differentiated, commercially compelling offerings by leveraging market, client, industry, and competitive insights. You will partner across service-line leadership, solution owners, delivery teams, sales, account management, and marketing to position offerings, support commercialization, enable client-facing teams, and drive pipeline growth, revenue, and client value.
Responsibilities:
- Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support.
- Partner with cross-functional leaders to define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes.
- Lead offering launches and commercialization initiatives, ensuring cross-functional alignment, market readiness, sales enablement, and post-launch performance evaluation.
- Create and maintain positioning frameworks, buyer personas, messaging, solution narratives, and supporting proof points.
- Develop portfolio architecture that clearly communicates how Vizient's solutions and services address healthcare and life sciences client needs.
- Conduct market research, competitive analysis, and client insight activities to inform offering strategy, commercialization priorities, and go-to-market plans.
- Collaborate with sales enablement and marketing teams to develop training materials, presentations, proposal content, campaigns, and thought leadership aligned to offering strategy.
- Partner with delivery and account management teams to identify measurable client outcomes, develop case studies, and ensure market-facing messaging accurately reflects delivery capabilities.
- Coordinate cross-functional stakeholders while managing multiple priorities and translating strategic objectives into actionable commercialization plans.
- Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to continuously improve positioning, packaging, and go-to-market execution.
Qualifications:
- Relevant degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred. MBA or other relevant advanced degree preferred.
- 5 or more years of relevant experience required.
- Experience in B2B solutions, services, portfolio, or product marketing supporting professional services, consulting, advisory services, managed services, data and analytics services, or other complex enterprise solutions required.
- Demonstrated experience packaging and positioning complex capabilities into differentiated, commercially compelling offerings.
- Experience developing and executing go-to-market strategies that drive measurable business results.
- Strong analytical, strategic thinking, storytelling, positioning, and communication skills.
- Ability to collaborate across delivery, sales, account management, marketing, and business leaders while influencing without direct authority.
- Healthcare or life sciences industry experience preferred.
- Willingness to travel.
What Sets Vizient Apart:
- Four weeks of Work From Anywhere annually.
- 25+ days of PTO plus company holidays.
- Paid parental and family care leave.
- Comprehensive wellbeing and mental health resources.
- Tuition assistance and professional development support.
- Work that improves healthcare outcomes nationwide.
Estimated Hiring Range:
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.
Skills Required
- 5 or more years of relevant experience
- Experience in product marketing within enterprise SaaS environments
- Foundational understanding of enterprise sales cycles
- Strong analytical skills
- Strong storytelling and communication skills
- Healthcare industry experience preferred
Vizient Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vizient and has not been reviewed or approved by Vizient.
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Leave & Time Off Breadth — Time off allowances are generous, with ample PTO and holidays available from day one. Separate paid volunteer days add additional protected time away.
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Flexible Benefits — Flexibility to work from anywhere for part of the year and hybrid options support work-life balance. Policies enabling remote periods complement the broader PTO structure.
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Retirement Support — Retirement benefits include a competitive 401(k) company match alongside HSA contributions on eligible plans. These elements strengthen long-term financial security within the total rewards package.
Vizient Insights
What We Do
Vizient, Inc., the nation’s largest health care performance improvement company, serves more than 50% of the nation’s acute care providers, which includes 97% of the nation’s academic medical centers, and more than 20% of ambulatory care providers. Vizient provides expertise, analytics and advisory services, as well as a contract portfolio that represents more than $130 billion in annual purchasing volume. Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States. We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good.
