About Foxit
Foxit is reshaping how the world works with documents. With over 700 million users worldwide, our solutions empower individuals and businesses to create, collaborate, and sign documents seamlessly across desktop, mobile, and cloud. As Foxit continues to expand its SaaS offerings—including industry-leading eSign and Document APIs—we’re looking for a proven Senior Product Marketing Manager, APIs to own go-to-market execution and deliver measurable demand generation results.
Role Overview
We are seeking a Senior Product Marketing Manager (PMM), APIs with a proven track record of marketing APIs and driving measurable lead volume creation. This role is not developer relations. Instead, you’ll operate as a core product marketer, directly accountable for demand generation pipeline, webinar programs, and lead output tied to Foxit’s growing API product line (eSign, PDF, Connectors, Workflow APIs).
You’ll partner cross-functionally with Product, Marketing, and Sales to design and execute campaigns that build developer and enterprise awareness, drive adoption, and convert interest into qualified demand.
Key Responsibilities
Demand Generation & Pipeline Ownership
Build and execute GTM campaigns that generate leads for Foxit’s API products.
Own metrics for lead creation, webinar-driven pipeline, and campaign ROI.
Partner with demand gen and sales teams to ensure campaigns convert into opportunities.
Programs & Campaigns
Run weekly webinars showcasing API use cases, integrations, and workflows.
Develop campaigns (digital, partner co-marketing, content syndication, events) that target both developers and enterprise decision-makers.
Create tangible programs for developer awareness (quick-start guides, tutorials, integration showcases) designed to capture and convert leads.
Product Messaging & Positioning
Distill API product features (eSign, PDF, Connectors, etc.) into clear value props for technical and business buyers.
Create campaign-ready assets (one-pagers, case studies, ROI calculators, webinar decks) tailored to HR, Sales, Procurement, and Legal workflows.
Market Engagement & Feedback
Partner with product teams to translate customer/developer feedback into improved positioning and campaigns.
Track competitor GTM strategies (e.g., DocuSign, Adobe) and build differentiated campaigns that highlight Foxit’s developer-friendly pricing, speed, and integrations.
Qualifications
6+ years in product marketing or demand generation roles, with direct accountability for pipeline creation.
Proven experience marketing APIs or developer-focused SaaS products.
Track record of running webinars and digital campaigns that deliver measurable leads and opportunities.
Strong GTM skills: messaging, positioning, campaign execution, KPI tracking.
Comfort working cross-functionally with Product, Marketing, and Sales to align campaigns to pipeline goals.
Excellent storyteller who can turn technical concepts into compelling business narratives.
What Success Looks Like
Weekly webinar program consistently driving qualified leads.
API campaign programs delivering tangible pipeline growth.
Strong alignment with Sales and Product Marketing to ensure campaigns accelerate API adoption.
Positioning Foxit APIs as a go-to choice for enterprise workflows across HR, Sales, Procurement, and Legal.
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