Product Marketer

Reposted 7 Days Ago
Be an Early Applicant
28 Locations
Remote
Senior level
Software
The Role
The Senior Product Marketer will drive product updates and educational content distribution, enhancing Ahrefs' market presence through compelling communication and effective marketing strategies.
Summary Generated by Built In

Here at Ahrefs we're looking for a great Senior Product Marketer to drive the distribution of our product updates and educational content. You’ll work closely with our marketers, sales, engineering, and users to strengthen our position as the go-to AI marketing platform.

We need someone who’s comfortable on camera and skilled at turning complex product features into compelling content that drives awareness, adoption, and customer success.

We ship 140+ features per year. Each one needs to cut through the noise in a crowded market, and that's where you come in.

This isn't a typical behind-the-scenes marketing role. You'll be *Ahrefs’ face* explaining our tools to thousands of marketing professionals, hosting monthly video updates, and creating micro demos that help users discover new ways to do marketing and dominate their niche.

What you’ll be doing
  • Record monthly product roundups on camera (example)
  • Record “micro product demos” for Ahrefs UI (example) and social media (example)
  • Write copy for product-led content on social media (e.g. Linkedin carousels)
  • Create internal sales enablement materials (e.g. brochures, one-pagers, pitch-decks)
  • Host, organise, and deliver webinars to educate prospects and customers about Ahrefs
Requirements
  • Native English speaker
  • Excellent writing, researching, and communication skills
  • +4 years product marketing experience at a SaaS
  • Strong on-camera presence
  • Experience running (and executing) GTM campaigns, videos, and sales partnerships
  • A good understanding of SEO and digital marketing techniques
Nice to haves
  • Familiarity of experience with the Ahrefs’ platform
To apply:
  • Please include a link to your portfolio showing previous product marketing experience, including video content
Interview process

We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work.

  • Step #1: Application (here)
    • Our recruitment team will review your application
  • Step #2: Recruiter Call (30-min call)
    • We’ll explore why you want to join Ahrefs
  • Step #3: Head of product marketing interview (30-min call)
    • Chat with Andrei, the head of our Product Marketing team
  • Step #4: CMO interview (45-min call)
    • You have reached the final boss, a call with our CMO, Tim.
  • Step #5: Ahrefs paid work assignment
    • You’ll work on a paid, independent assignment to demonstrate your skills.
  • Step #6: Offer
    • If everyone is happy, we’ll make you an offer to join. Congrats!

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! 

Top Skills

Digital Marketing
Seo
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The Company
165 Employees
Year Founded: 2010

What We Do

Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.

When Ahrefs launched its first tool, Site Explorer, it disrupted the stagnant field of backlink analysis and kickstarted a new round of competition among SEO tool providers. It quickly became one of the world’s best backlink analysis tools.

Since then, Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

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