The Role
Lead the driver acquisition and activation product stream owning the end-to-end funnel from interest to first trips. Define strategy, build and execute roadmaps for communication features, partner with engineering, design, QA and business teams, ensure compliance, set OKRs and metrics, and iterate using data-driven insights to grow and retain driver supply.
Summary Generated by Built In
The Driver Acquisition & Activation stream is focused on attracting new drivers to inDrive and ensuring their successful start on the platform. Our goal is to maximize the conversion from first interest through successful registration to completing first trips — the 1st, 5th, 10th, 50th, and beyond. We optimize acquisition channels, streamline onboarding, remove barriers for new drivers, and create the most comfortable conditions for starting work.
As the Senior Product Manager leading this stream, you will own the end-to-end driver funnel — from acquisition through activation — define its product strategy, and partner closely with cross-functional teams to grow and retain our driver supply across markets.
Key Responsibilities
- Define and execute the product strategy for driver acquisition and activation, aligning the new driver experience with company growth goals.
- Partner with marketing, growth, and operations teams to optimize acquisition channels and lower the cost per acquisition.
- Analyze and streamline the journey from registration to the first trip to speed up driver adaptation and improve the user experience.
- Identify and eliminate obstacles to starting work, such as complex registration, unclear requirements, and technical issues.
- Work with engineering, analytics, marketing, and support to deliver projects that improve acquisition, onboarding, and activation metrics.
- Monitor key performance indicators—like conversion rates and time-to-first-trip—using data to find friction points and guide decisions.
- Gather and use feedback from new drivers to understand their challenges and turn those insights into product improvements.
Skills, Knowledge and Expertise
- 5+ years in product management or service development, preferably in mobile applications, transportation and mobility services, or marketplace platforms, including experience owning a product area or stream end to end
- Ability to propose and implement innovative solutions that improve acquisition and onboarding and increase driver activation, with the judgment to prioritize initiatives in alignment with long-term company goals
- Demonstrated ability to work effectively across departments (engineering, analytics, marketing, support) to deliver integrated projects
- Solid analytical and problem-solving skills, with comfort using data to inform decisions, including funnel analysis, cohort analysis, and A/B testing
- Deep understanding of new driver needs, with the ability to translate feedback into product improvements and a commitment to a seamless, efficient platform experience
- Professional working proficiency in English (B2/C1+), Russian is a plus
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Annual salary from 70 700 EUR gross
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 5+ years of product management experience
- Expertise in breaking down goals into metrics and hypotheses
- Proficiency in analyzing data to derive insights
- Strong sense of responsibility and moderate perfectionism
- Ability to think strategically and align product decisions with business goals
- Strong leadership skills with ability to inspire, motivate, and negotiate
- Ability to thrive in fast-paced, uncertain environments with excellent problem-solving
- Proficiency in Agile methodologies, product management tools, and user-centered design principles
- Professional working proficiency in English (B2/C1+)
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
