The Role
Lead product strategy and roadmap for growth-focused mobile and hardware experiences. Collaborate across engineering, design, hardware, data, operations, and marketing to ship weekly, run analytics and experiments, improve onboarding and retention, and execute launches that increase satisfaction, growth, and subscription retention.
Summary Generated by Built In
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Senior Product Manager!
Fi is looking for a Senior PM to a small, high-leverage PM team reporting to the VP of Product. This role sits at the center of Fi's growth - you'll work across product, engineering, design, hardware, data, operations, and go-to-market to drive the initiatives that activate new sales channels, deepen customer loyalty, and strengthen the core Fi experience. You'll own meaningful surface area from day one, carry it from strategy to launch, and your work will directly shape how millions of dog parents engage with Fi.
Fi is looking for a Senior PM to a small, high-leverage PM team reporting to the VP of Product. This role sits at the center of Fi's growth - you'll work across product, engineering, design, hardware, data, operations, and go-to-market to drive the initiatives that activate new sales channels, deepen customer loyalty, and strengthen the core Fi experience. You'll own meaningful surface area from day one, carry it from strategy to launch, and your work will directly shape how millions of dog parents engage with Fi.
What You'll Do:
- Define the vision and roadmap for the experiences you own, influencing key decisions and carrying initiatives from concept to launch on a weekly shipping cadence
- Work shoulder-to-shoulder with engineering, design, hardware, data, support, and marketing to align teams and turn strategy into shipped product
- Use analytics to find opportunities, diagnose friction, and measure impact. Set the bar on metrics that count and run experiments that move them
- Own the customer journey from onboarding through long-term retention, identifying where the experience breaks down and designing solutions that feel obvious in hindsight
- Lead launches that move satisfaction, growth, and subscription retention while raising the quality bar with every release
What You'll Bring:
- 5+ years of product experience with a track record of shipping impactful products and moving the needle on engagement or retention
- Ability to move between long-range planning and hands-on execution without losing the thread. Ambiguity doesn't slow you down
- Comfort digging into data yourself. You know the difference between an AI hallucination and an actionable insight
- Deep mobile product experience across iOS and Android, including API constraints and common design patterns
- An AI-native workflow. Claude Code, Cowork, and modern AI tooling are part of how you work daily
- Strong customer instincts. You know how to talk to customers and pull out buildable insights. Dog people preferred
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program
Skills Required
- 5+ years of product experience with a track record of shipping impactful products and improving engagement or retention
- Ability to move between long-range planning and hands-on execution; comfortable with ambiguity
- Comfort digging into data and using analytics to diagnose issues, run experiments, and measure impact
- Deep mobile product experience across iOS and Android, including API constraints and common design patterns
- Familiarity with AI-native workflows and modern AI tooling (Claude Code, Cowork, etc.)
- Strong customer instincts and experience talking to customers to extract buildable insights
- Dog owner/enthusiast (preferred)
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The Company
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
