The Role
The Senior Product Manager will lead a product line, driving its growth by managing business metrics, developing product strategies, and collaborating across teams to ensure successful launches and customer experiences.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
The Senior Product Manager is the leader and end-to-end owner for a product line within our portfolio of fitness and health club management solutions, dedicated to driving its profitable growth with a metrics-driven mindset. This role is responsible for driving the overall product vision and market strategy, business cases, roadmap, and the achievement of financial and customer experience goals. You are the market, customer, and product expert to the rest of the organization for your product’s segment.
As the leader for your product line, you will develop and execute the commercialization strategy across functions for the products with responsibility for bookings, revenue, and margin. This includes ensuring that all departments are prepared for successful product launches and go-to-market execution.
This role owns a product serving customers across multiple countries and international regions. The successful candidate must be comfortable navigating the complexity of international franchise operations.
You are also responsible for the overall product life cycle which includes gathering and prioritizing market requirements, determining the right mix of product initiatives that will maximize portfolio ROI, working with the development team on the delivery of capabilities, and confirming that the result meets the specified requirements and objectives.
The successful candidate has a blend of visionary and analytical skills, can account for every dollar we invest in products, how it benefits the customer and creates value, and how/when we make a return on investment.
Why this job is exciting
This is a rare opportunity to own a product with genuine global reach, serving fitness and wellness operators across multiple countries and international regions. You will work at the intersection of complex enterprise operations, international franchise models, and a market that is actively digitizing and consolidating. At Daxko, you will have the resources of the industry’s leading health and wellness software platform behind you, while operating with the autonomy to shape how a product evolves for a diverse, international customer base.
What will you do?
- Manage the business metrics of the product line (bookings, revenue, margin, gross retention), providing recommendations to improve the commercial performance of our products and ensure financial goals are met
- Extract maximum commercial value from the product line through packaging, pricing, and new feature development
- Drive highly effective customer experience as measured by NPS, understanding and improving the end-to-end customer journey
- Provide ongoing market analysis and action plans by tracking the market and competitive dynamics for the product line
- Identify customer and market requirements through market analysis, win/loss calls, and voice-of-customer (VOC) interviews
- Drive delivery of market and customer requirements, including definition, prioritization, trade-offs, and execution of release goals
- Design and drive the product roadmap and portfolio for both short- and long-term growth by collaborating with internal and external stakeholders, including customers, partners, ISVs, Marketing, Sales, and Customer Success
- Execute new product launch plans, partnering with Product Marketing and Sales Enablement to provide product education, demonstrations, and expertise to internal and external customers
- Be the internal product evangelist and a sought-after internal and external market expert, and ensure that solutions meet user and business requirements
- Manage relationships with international franchise operators and vendor partners, ensuring alignment on product strategy and go-to-market execution across time zones and regions
- Collaborate cross-functionally to drive multi-currency, multi-language, and regionally-specific compliance and payment requirements across applicable markets
- Drive and support ongoing sales and customer education and communication programs to ensure full understanding of product features, benefits and comparisons to competitive products and promote value-based selling propositions
Successful candidates will demonstrate:
- Commercial product management expertise – Demonstrate a track record of success in B2B product management
- Strategic/Tactical Balance – Ability to balance the market and product vision with disciplined tactical execution
- Market Focus – Analyze and understand of market segmentation, trends, players and the impact to product commercialization and strategy
- Customer Focus – Analyze and understand voice of the customer (win/loss, NPS, customer interviews) and the impact to customer experience
- Product Focus – Translate market and customer feedback into requirements, driving product delivery through an agile release process
- Cross-functional leadership – Lead and drive execution across Development, Sales, Marketing, Support, and Customer Success
- Drive & Grit – Operate in a fast-paced environment with a focus and determination to achieve high-quality results
- Engaging Presence – Use your interpersonal skills to effectively engage with prospects and customers, getting them excited to speak with you and learn more about their product use case
Minimum qualifications:
- Bachelor’s degree in Business Administration, Marketing, Engineering or in a related field, OR equivalent experience
- 6+ years of experience in B2B software Product Management, Marketing or in a related area with commercial responsibilities
- Strong verbal and written communication and presentation skills, with the ability to effectively communicate at all levels of the organization
- Pragmatic Marketing certified or related product management certification
- Strong strategic development mindset
- Ability to travel up to 25%, including international travel
Preferred qualifications:
- Experience working in or with fitness, health club, or wellness software markets
- Experience in international product management, including go-to-market in non-US markets
- Experience with franchise business models as well as enterprise, multi-location operators
- Familiarity with multi-currency billing, localization, or regional regulatory compliance in a B2B SaaS context
- Master’s degree in a related field
- 8+ years of experience in B2B software Product Management, Marketing or in a related area with commercial responsibilities
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work
All your information will be kept confidential according to EEO guidelines.
#LI-Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $120,000 – $165,000 per year.
Skills Required
- Bachelor's degree in Business Administration, Marketing, Engineering or related field
- 6+ years of experience in B2B software Product Management, Marketing or related area
- Strong verbal and written communication and presentation skills
- Pragmatic Marketing certified or related product management certification
- Strong strategic development mindset
- Ability to travel up to 25%, including international travel
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
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Flexible Benefits — Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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