At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionJob Summary
Responsible for developing integrated brand/go-to-market strategy and marketing campaigns in target group
Global connection to fully align China strategy, share progress and seek support or endorsement
Principle Roles & Responsibilities / Accountabilities
Generate Insight
Develop marketing strategic plan based on the analysis and research of market data, HCP insight generation and patient understanding
Marketing & Product Management
Regular academic visit to TAEs. Enhance the recognition and reputation of the Roche products and support strategy development
Work closely with CPS, SFE and Commercial Leaders to provide insight and strategy optimization proposal
Lead PD/Medical/CPS team to integrate internal resources to maximize resources of pipeline products and accelerate pipeline launch
Conduct quarterly sensing market research to understand market, competitors, brand adoption progress
Organize and attend regular global call to share China strategy, performance and highlights
Qualification and Experience
Education/Qualifications
Bachelor degree or above (Master preferred)
Medicine background or relevant area is a must
Strong strategy capability is highly preferred
Job Required Competencies
Generate Market, Customer & Competitive Insight
Connecting with others
Influencing
Innovation
Execution with impact
Financial Management
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.
Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
