The Role
The Senior Product Manager will oversee a major product strategy and lifecycle, collaborating with various teams to enhance customer experiences and drive business success.
Summary Generated by Built In
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com.
This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales.
About AutoSync:
At AutoSync, we’re transforming how the automotive industry connects dealers, marketplaces, and consumers. Our software powers digital growth for businesses and creates seamless buying experiences for customers. We’re scaling fast — and looking for experienced product leaders to help shape what’s next.
The Role:
We’re hiring a Senior Product Manager to take full ownership of a large product area or end-to-end experience within the AutoSync suite. You’ll set the vision, define the strategy, and lead execution across cross-functional teams. This role is highly visible, with direct impact on company priorities and customer success.
You’ll thrive here if you enjoy working in ambiguity, connecting customer, business, and technical perspectives, and rallying teams around a clear product vision.
What You’ll Do:
• Own the strategy, roadmap, and lifecycle of a major product or customer experience
• Define long-term vision, balancing customer needs, business goals, and technical feasibility
• Partner with design, engineering, data, sales, and marketing to deliver measurable outcomes
• Lead roadmap planning, prioritization, and stakeholder alignment across the business
• Drive experiments and innovation through research, testing, and iteration
• Serve as the voice of the customer, ensuring experiences delight and drive adoption
• Mentor and coach Product Managers and team members, raising the bar across the org
• Clearly communicate product vision, strategy, and impact to executives and partners
What You Bring:
• 5+ years of product management experience in SaaS, digital platforms, or customer-facing products
• Proven track record of setting strategy and delivering high-impact products end-to-end
• Strong stakeholder management and influencing skills across technical and business teams
• Excellent analytical skills — able to connect insights from data, research, and market trends
• Experience navigating complex product decisions and aligning cross-functional teams
• Exceptional communication skills to simplify and present complex concepts
• Growth mindset with passion for mentoring and developing others
Nice to Have:
• Familiarity with product growth strategies (conversion, engagement, retention)
• Knowledge of analytics, experimentation tools, and modern PM toolkits
• Hands-on experience with ads and/or e-commerce platforms, focusing on driving user acquisition
• Hands-on experience with using a CRM tool
Why Join Us:
Impact: Lead high-visibility product areas that shape the future of automotive commerce
Growth: Influence company strategy while accelerating your career as a product leader
Culture: Be part of a collaborative, data-driven environment where innovation is celebrated
Flexibility: Hybrid/remote options and strong support for work-life balance
Ready to take ownership, lead strategy, and deliver products that set new industry standards?
Apply now — we’d love to hear from you.
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
-Gym discounts
-Employee and Family Assistance program
- Virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
Top Skills
Analytics
Crm Tools
Digital Platforms
Experimentation Tools
SaaS
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The Company
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
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