At Essity, we’re breaking barriers to well-being through innovative hygiene and health solutions. As a global leader, we’re committed to improving lives, supporting caregivers, and driving sustainable change.
About the Role:This is a pivotal role within our B2B Marketing team, responsible for leading the product category strategy for TENA Healthcare. You’ll drive innovation, manage product lifecycles, and ensure reliable supply, all while contributing to profitable growth and differentiation in the market. Your work will directly impact how we support patients, caregivers, and healthcare providers across Australasia.
What You Will Do:Develop and lead category strategy and go-to-market plans, mapping market size and customer segments to identify growth opportunities.
Integrate insights from brand, product, and channel data into planning, while staying across market trends, funding, and regulatory changes.
Assess the global innovation pipeline and adapt for local relevance.
Launch new products, upgrades, and cost-saving initiatives, benchmarking competitors and refining product positioning.
Collaborate with global innovation and sales teams to recommend pricing and promotional strategies.
Own demand forecasting and budget planning, ensuring product quality, compliance, and successful range reviews.
Drive optimal product presentation across digital channels and train sales teams to execute in the field.
Monitor category performance and ROI, manage A&P budgets and trade spend, and act on emerging threats and opportunities.
You bring 6+ years of experience in product portfolio and category management within a B2B environment, with strong commercial acumen and a proven track record in product launches and digital campaigns. You will also bring:
Expertise in product portfolio and category management
Financial forecasting and P&L interpretation skills
Strength in customer insight and market research
Experience in project leadership and stakeholder engagement
High proficiency in Excel, PowerPoint, and Word
A degree in Marketing, Commerce, or a related field
A professional, disciplined, and accountable approach
Strong attention to detail and high work standards
Excellent planning and organizational skills
An optimistic, adaptable, and collaborative mindset, with a passion for making a difference
Experience in B2B marketing and sales with strong digital and social media skills, train-the-trainer expertise, and familiarity with BI tools such as SAP will be highly regarded.
What We Can Offer You:Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You With Us
Application End Date:29 Nov 2025Job Requisition ID:Essity256653Top Skills
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
