What you’ll do
- Conduct deep market research across fleet, rental, OEM, and logistics industries to identify shared problems and opportunities in roadside assistance and vehicle movement
- Build and maintain a multi-quarter product roadmap by synthesizing external market insights with internal stakeholder needs, timelines, and sales cycles
- Own end-to-end feature delivery from requirements through launch, partnering with Engineering, Network Operations, and Data teams to ship software that scales
- Serve as HONK's subject matter expert for these industries, educating internal teams on market dynamics while identifying business cases that unlock growth
- Test multiple product hypotheses simultaneously, moving quickly between opportunities while maintaining focus on validated customer needs
- Represent product at industry events and customer meetings, building relationships that inform our strategic direction in these verticals
What you’ll bring
- 6-10 years building B2B software for fleet, rental, OEM, logistics, or adjacent transportation industries
- Natural curiosity and enthusiasm for getting out of the office to learn from customers, attend industry events, and become a true domain expert
- Exceptional written communication skills to distill complex market insights and technical requirements into clear, actionable plans
- Proven ability to manage multiple initiatives simultaneously while maintaining strategic focus and momentum
- Experience interfacing directly with enterprise customers and translating their operational needs into software solutions
- Track record of shipping products that solve real business problems, not just features that check boxes
What We Do
HONK, a flexible on-demand mobility platform, helps top insurers, fleets, automotive OEMs, and used-car retailers deliver modern, digital roadside customer experiences and meet scalable same-day vehicle transport demands.
HONK delivers results for your business:
HONK’s transparent platform, expansive nationwide partner network of over 75,000 service vehicles, and fully managed contact center delivers results:
> 50% reduction in service wait times
> Double digit increases in NPS and Customer Satisfaction scores
> 100-200% increases in automation and STP(straight through processing)
> Saving hundreds of thousands in operational costs for clients
With HONK, businesses increase efficiencies through advanced digital tools, customizable integrations, and HONK’s high-performing service provider network to build brand-defining retention and loyalty engines.
HONK's digital-first, modular approach is designed to optimize:
> Roadside assistance programs
> Auto claims processing
> Accident scene management
> Fleet maintenance
> Vehicle logistics and transport
Through a data-first approach, we collect and dissect real-time, granular metrics to continuously build innovative products that solve operational inefficiencies, promote brand loyalty and improve customer retention for our clients.
Headquartered in Los Angeles, CA. HONK has helped millions of customers get back on the road safely since 2014.
––––> For more information on how HONK can help your business, visit www.honkforhelp.com/industry-solutions
––––> For information on becoming a HONK Service Provider Partner, visit www.joinhonk.com.
––––> For motorists who need immediate roadside assistance, visit www.honkforhelp.com.


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