SONIFI Health isn’t just building interactive patient technology, we’re helping healthcare organizations improve care and create better experiences. Our team is passionate about solving real healthcare challenges, reinforcing our belief that healthcare is hospitality, and supporting what patients, clinicians, and families need most in care settings. If shaping what the future of healthcare looks like in hospitals and care centers across the country sounds like where you want your talents and career to go next, we’d love to welcome you to SONIFI Health.
About the Role
The Senior Product Manager, New Markets is a senior individual contributor role for an experienced healthcare technology Product leader who will help shape, build, launch, and commercialize patient-facing digital solutions while strengthening Product Management practices across SONIFI Health.
This role requires meaningful experience owning healthcare software products, partnering closely with Engineering, and successfully taking net-new products from discovery and validation through development, launch, and commercialization. The ideal candidate has worked with patient-facing or consumer-style healthcare technology at meaningful scale and is comfortable partnering directly with customers, executives, and commercial teams.
In addition to owning and advancing Product initiatives, this role will help SONIFI Health evaluate adjacent markets and future growth opportunities through customer discovery, market analysis, and business-case development.
Why This Role Matters
The Senior Product Manager, New Markets ensures SONIFI Health is investing in the right opportunities at the right time. By grounding product strategy in strong market insight, customer understanding, and thoughtful analysis, this role directly influences the strength of our innovation pipeline, the quality of leadership decision‑making, and the long‑term growth of our healthcare solutions portfolio.
What You’ll Do
Market & Customer Insight
• Lead ongoing market research and voice‑of‑customer (VoC) efforts to uncover emerging needs, trends, and opportunities across patient engagement and healthcare staff workflows
• Synthesize qualitative and quantitative insights—including customer feedback, industry trends, and competitive analysis—into clear, actionable opportunity narratives
• Develop market segmentation models, use‑case frameworks, and problem statements to guide strategic exploration and prioritization
Opportunity Definition & Strategy Development
• Identify and shape new product concepts, innovation themes, and market adjacencies aligned with company strategy
• Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
• Partner with product and engineering leaders to refine opportunity hypotheses and support solution framing or validation activities when appropriate
Business Case & Investment Support
• Develop and maintain business cases for new product and market opportunities, including market sizing, value propositions, risks, and expected impact
• Support leadership decision‑making through clear analyses, trade‑offs, and recommendations
• Contribute to prioritization discussions and investment planning across the product portfolio
Roadmap & Execution Alignment
• Inform product and portfolio roadmaps with market‑backed insight, strategic rationale, and context
• Collaborate with Product Management and engineering partners to ensure alignment between opportunity intent and execution plans alongside competing priorities
• Provide strategic guidance on business and stakeholder requirements during development, pilots, or incubation efforts to ensure solutions remain aligned with original market and customer intent
Healthcare Expertise & Thought Leadership
• Maintain a strong understanding of healthcare ecosystems, workflows, and regulatory considerations influencing product adoption and success
• Act as a strategic thought partner on innovation trends, elevating cross‑functional discussions with real‑world healthcare perspective
• Advocate for solutions that deliver meaningful outcomes for patients, clinicians, and healthcare organizations
What You’ll Need
- 7+ years of progressive Product Management experience, including meaningful experience owning and delivering healthcare technology products
- Demonstrated experience with patient-facing, consumer-style, or B2B2C healthcare technology
- Demonstrated experience taking at least one net-new software product from discovery and validation through development and commercial launch, rather than primarily delivering incremental features or enhancements
- Strong experience partnering directly with software Engineering teams throughout the Product lifecycle
- Experience operating and evolving products at meaningful scale
- Demonstrated executive presence and experience working directly with customers and senior leaders
- Experience partnering with and enabling Sales or other commercial teams around positioning, launches, customer conversations, and market adoption
- Ability to operate successfully as a senior individual contributor while bringing Product Management practices, perspective, and leadership that strengthen the broader Product organization
Preferred:
- Experience conducting market assessments, evaluating adjacent opportunities, or supporting new-market entry
- Experience developing market sizing, competitive analysis, business cases, and investment recommendations
Together, we can build your future!
Generally starting at $100,000 – $150,000 annually, depending on location, experience, education, specialty, and training. This position is also eligible for paid time off, holidays, health, dental, and vision insurance, retirement plans, pet insurance, on‑demand pay, and other benefits.
SONIFI and SONIFI Health value diversity and are proud to be an Equal Opportunity Employer. All qualified applicants will be considered regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
If you require assistance with the online application due to a disability, please contact Human Resources at 605‑988‑1000.
SONIFI participates in E‑Verify to confirm authorization to work in the United States.
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Skills Required
- 7+ years of progressive Product Management experience, including meaningful experience owning and delivering healthcare technology products
- Experience with patient-facing, consumer-style, or B2B2C healthcare technology
- Experience taking at least one net-new software product from discovery and validation through development and commercial launch
- Strong experience partnering directly with software Engineering teams throughout the Product lifecycle
- Experience operating and evolving products at meaningful scale
- Executive presence and experience working directly with customers and senior leaders
- Experience partnering with and enabling Sales or other commercial teams around positioning, launches, customer conversations, and market adoption
- Ability to operate as a senior individual contributor while strengthening broader Product Management practices
- Experience conducting market assessments, evaluating adjacent opportunities, or supporting new-market entry
- Experience developing market sizing, competitive analysis, business cases, and investment recommendations
What We Do
SONIFI Solutions is a hospitality-focused guest-technology managed service provider. It partners with hotel owners, brands, resorts, casinos, and convention centers, supporting technology across more than 1.1 million rooms worldwide. Its offerings include managed Wi-Fi and networks, media and entertainment systems, hotel phones, professional services, and customer support, helping properties improve guest experiences and operate their technology infrastructure efficiently and consistently.
