AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world's leading apps and brands to make smarter growth decisions. For most of these brands, the website is just as important as the app: it's where many customers discover them, sign up and buy. Yet web measurement is still fragmented, built on last-click, cookies and siloed tools that don't connect to the rest of the customer journey. Our Web Attribution product brings AppsFlyer's trusted, independent measurement to the web.
We are looking for a Senior Product Manager to lead AppsFlyer's expansion from mobile to web. In this role, you will own Web Attribution end-to-end: how AppsFlyer measures the paid and owned channels that drive website conversions, from search and social to video, AI assistance, CTV and influencers, and how those results connect with app and other platforms into one view of the customer.
Join one of AppsFlyer's most strategic bets: bringing the market leader in mobile measurement to the web, in a small, fast-moving team with real visibility across R&D, data and customers.
Help leading global brands get independent, trusted web measurement, while shaping a brand-new product area from the ground up.
What you’ll do
- Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement.
- Define and drive the roadmap for web performance measurement: attribution of any channel to web conversions (clicks, views, CTV and more), multi-touch, web analytics and reporting, and ad network integrations and optimization postbacks.
- Lead in a privacy-first world: build durable measurement as cookies, identifiers and browser rules keep changing, through first-party data, probabilistic and modeled approaches, and partner integrations.
- Work closely with R&D (Backend, Frontend, Data Engineering, Data Science) to build scalable, high-performance measurement products.
- Work with ad networks and platform partners to build and expand web integrations, bringing mobile-grade measurement to the web: granular, independent attribution and conversion data sent back to partners to power campaign optimization.
- Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption, in a market with well-established competitors.
- Engage directly with customers, from mobile-first brands to web-first ecommerce, fintech and subscription businesses, to validate direction and drive adoption.
- Drive prioritization in a high-demand environment with multiple stakeholders and competing initiatives.
What you have
- Passion to solve, build, and provide real value to your customers
- 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
- Proven experience building and scaling measurement, analytics, or performance marketing products.
- Strong analytical mindset with the ability to define KPIs, interpret data, and use data to guide product decisions.
- Experience working closely with engineering and data teams on complex, scalable systems.
- Ability to operate in ambiguity and bring structure to complex problem spaces.
- Strong stakeholder management skills and experience working cross-functionally in large organizations.
- Excellent communication skills, with the ability to explain complex measurement concepts clearly to technical and non-technical audiences
Bonus points
- Deep familiarity with the web measurement ecosystem: web analytics tools, tag managers, conversion APIs, and how the major ad platforms report web conversions.
- Familiarity with attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges (cookie loss, browser restrictions, consent).
- Experience with web-to-app, cross-device or cross-platform measurement.
- Technical background in web development, analytics, data science, or engineering.
- Recommended by an AppsFlyer employee
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
Skills Required
- 5+ years of product management experience
- Experience in data-heavy B2B SaaS environments
- Experience building and scaling measurement, analytics, or performance marketing products
- Strong analytical skills, including defining KPIs, interpreting data, and using data to guide product decisions
- Experience working with engineering and data teams on complex, scalable systems
- Ability to operate in ambiguity and structure complex problem spaces
- Strong stakeholder management and cross-functional collaboration skills
- Excellent communication skills for technical and non-technical audiences
- Familiarity with web analytics tools, tag managers, conversion APIs, and major ad platform web conversion reporting
- Familiarity with attribution models, view-through attribution, multi-touch attribution, incrementality, and privacy-related measurement challenges
- Experience with web-to-app, cross-device, or cross-platform measurement
- Technical background in web development, analytics, data science, or engineering
- Recommendation by an AppsFlyer employee
AppsFlyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.
-
Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
-
Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
-
Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.
AppsFlyer Insights
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
