The Role
Lead driver loyalty and engagement efforts by owning strategy, designing gamified mechanics and tiered rewards, fostering community features, defining retention and frequency metrics, and working with research, data, and regional teams to increase driver retention and reduce churn.
Summary Generated by Built In
At inDrive, a ride is a transaction. A loyal driver is a relationship. In a competitive market, fair earnings are the start, but they aren't enough to build long-term loyalty. We are looking for a Senior Product Manager to make driving for inDrive the most rewarding and engaging experience for millions of drivers worldwid.
You won’t just be adding features; you'll be building the foundation of our driver community.
You won’t just be adding features; you'll be building the foundation of our driver community.
Key Responsibilities
Your main goal is to increase driver retention and the frequency they choose to drive with us. You will transform the driver's journey from a series of individual orders into a long-term, rewarding partnership.
- Own the Loyalty Strategy. You will develop and execute the roadmap for all driver loyalty and engagement initiatives, from gamification to rewards programs.
- Design Game Mechanics. You'll create and test systems like badges, leaderboards, and personalized challenges to make the daily driving experience more engaging and fun.
- Develop Loyalty Programs. You will build tiered programs that recognize and reward our most active and high-quality drivers with tangible benefits, creating a clear path for growth on our platform.
- Foster Community. You will explore and launch features that create a sense of belonging and social connection among drivers, making inDrive more than just an app.
- Define and Grow Key Metrics. Your success will be measured by the growth in driver retention rates, increased trip frequency per driver, and lower driver churn.
- Champion the Driver's Voice. You will work closely with research, data, and regional teams to deeply understand what truly motivates drivers beyond the fare, and bring those insights into the product.
Skills, Knowledge and Expertise
- 3+ years of of product management experience
- Expertise in breaking down goals into metrics and hypotheses with the ability to formulate and select the right metrics for decision-making
- Proficiency in analyzing data to derive insights, avoiding analytical paralysis
- Strong sense of responsibility and moderate perfectionism, ensuring high-quality product design and functionality
- Ability to think strategically, aligning product decisions with business goals and creating cohesive narratives to justify product focus
- Strong leadership skills with the ability to inspire, motivate, and effectively negotiate
- Capable of thriving in fast-paced, uncertain environments, with excellent problem-solving abilities
- Proficiency in Agile methodologies, product management tools, and a deep understanding of user-centered design principles
- Professional working proficiency in English (B2/C1+)
- Russian is a plus
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
- Work alongside people who take initiative, speak openly, and challenge themselves to grow
- Improve your language skills through co-financed courses and internal speaking clubs
- Annual salary from 70 700 EUR gross
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years of product management experience
- Expertise in breaking down goals into metrics and hypotheses and selecting the right decision metrics
- Proficiency in analyzing data to derive actionable insights
- Proficiency in Agile methodologies, product management tools, and user-centered design principles
- Strong leadership skills with ability to inspire, motivate, and negotiate effectively
- Ability to think strategically and align product decisions with business goals
- Capable of thriving in fast-paced, uncertain environments with strong problem-solving
- Professional working proficiency in English (B2/C1+)
- Russian language proficiency
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
