The Role
Lead vision, strategy, and execution for registration and authorization funnels, balancing conversion with fraud prevention, security, and global compliance. Partner cross-functionally to build roadmaps, optimize unit economics (e.g., SMS/OTP costs), run high-frequency experiments with session stitching, and design compliant, high-converting onboarding experiences.
Summary Generated by Built In
As Senior Product Manager – Identity & Growth, you will lead the end-to-end vision, strategy, and execution for our registration and authorization funnels—balancing seamless conversion against fraud prevention, security, and strict global compliance (GDPR, data privacy, and localization).
Partnering cross-functionally with Design, Engineering, Security, and executive stakeholders, you will align complex product roadmaps and own the domain’s unit economics, optimizing critical operational costs like SMS/OTP without compromising verification rates.
Combining deep analytical expertise in session stitching and high-frequency A/B testing with a risk-based onboarding approach, you will champion high-converting, compliant, and cost-effective identity experiences that fuel sustainable growth.
Partnering cross-functionally with Design, Engineering, Security, and executive stakeholders, you will align complex product roadmaps and own the domain’s unit economics, optimizing critical operational costs like SMS/OTP without compromising verification rates.
Combining deep analytical expertise in session stitching and high-frequency A/B testing with a risk-based onboarding approach, you will champion high-converting, compliant, and cost-effective identity experiences that fuel sustainable growth.
Key Responsibilities
- Boost sign-up and login conversion rates by designing smart onboarding flows that keep user friction low while keeping fraud and security risks under control.
- Partner with design and research teams to create simple, accessible, and intuitive user experiences that prevent drop-offs.
- Bring business, engineering, and security teams together to build, align, and execute complex product roadmaps.
- Take ownership of domain costs—building financial models and finding ways to cut expensive communication costs (like SMS/OTP) while keeping completion rates high.
- Stay ahead of technical debt, project risks, and data privacy laws (like GDPR and local localization rules) by designing compliant flows that don't hurt conversion.
- Use advanced analytics including session stitching and high-frequency A/B testing—to deeply understand user behavior across platforms and continually optimize performance.
Skills, Knowledge and Expertise
- 3+ years in Product Management within high-volume Marketplaces, Ride-hailing, FinTech or E-commerce.
- Ability to critically evaluate design layouts from a conversion perspective.
- Knowledge of how authentication works, including various delivery/communication channels (SMS, WhatsApp, Push, Passkeys) and their cost/conversion trade-offs.
- Base-level understanding of microservices architecture and how backend services interact with each other.
- Proven experience managing a continuous pipeline of concurrent experiments and conducting independent, rigorous post-analysis. You must be able to evaluate tests beyond primary conversion steps, measuring downstream impact (conversion to first ride, GMV), long-term retention, and critical guardrail metrics (fraud rates, cost per verification).
- Proven ability to manage complex dependencies, align 5+ departments, handle risk evaluation.
- Professional working proficiency in English (B2/C1+).
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Annual salary from 70 700 EUR gross
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years in Product Management within high-volume Marketplaces, Ride-hailing, FinTech or E-commerce
- Deep analytical expertise in session stitching and high-frequency A/B testing with rigorous post-analysis
- Knowledge of authentication methods and delivery channels (SMS, WhatsApp, Push, Passkeys) and cost/conversion trade-offs
- Ability to critically evaluate design/layouts from a conversion perspective
- Base-level understanding of microservices architecture and backend service interactions
- Proven ability to manage a continuous pipeline of concurrent experiments and measure downstream impacts (GMV, retention, fraud rates, cost per verification)
- Proven ability to manage complex dependencies and align 5+ departments
- Professional working proficiency in English (B2/C1+)
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
