GlassesUSA.com - part of the Optimax Eyewear group - a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience.
About the role:
You'll own a product area for our B2B2C vision insurance product, setting strategy and leading the work that brings it to life. This is a senior, hands-on role for someone who can both shape the vision and drive the day-to-day.
What you'll do:
- Set and run a smart, data-backed product strategy in a fast-moving startup environment.
- Spot new ways to create real value for our users.
- Define what needs building, then lead the work end to end with designers and developers — making sure we solve the right problem, not just ship something.
- Run user research, and use what you learn to make our products simple, clear, and easy to use.
- Catch problems in the live product early, dig into the details, and find practical fixes fast.
- Lead work with outside partners and third-party tools when the project calls for it.
- Travel abroad several times a year, typically 1–2 weeks at a time, to work closely with teams.
What you bring:
- 3–5 years managing consumer-facing (B2C or B2B2C) products, with a track record of driving real business results — e-commerce experience is a strong plus.
- Experience building for the US market, with a feel for what American users expect.
- Comfortable working in short, iterative cycles (agile).
- Strong sense for good user experience.
- A proven knack for getting cross-functional teams aligned and moving — even when no one reports to you.
- Clear, confident communication, both written and spoken.
- Fluent English and Hebrew; knowledge of Russian is a plus.
- Self-starter who takes on more, acts independently, weighs risks, and goes after opportunities.
- Equally at home on the creative side and the analytical side, you let data guide your decisions.
- Sharp attention to detail while juggling several projects, staying steady under pressure, and hitting deadlines.
- Hands-on with AI tools like Gemini and Claude for product discovery and idea generation — ideally using them to solve real problems, not just experiment.
- A natural leader inside the company.
- Positive, organized, creative, and driven.
Skills Required
- 3-5 years managing consumer-facing (B2C or B2B2C) products with measurable business results
- Experience building for the US market
- Comfortable working in short, iterative cycles (agile)
- Strong sense for good user experience
- Proven ability to get cross-functional teams aligned without direct reports
- Clear, confident written and spoken communication
- Fluent English and Hebrew
- Knowledge of Russian
- Self-starter who acts independently and weighs risks
- Balance of creative and analytical skills; data-driven decision making
- Sharp attention to detail and ability to manage multiple projects under pressure
- Hands-on experience with AI tools (e.g., Gemini, Claude) for product discovery or idea generation
- Leadership presence within the company
- Positive, organized, creative, and driven
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices. Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek. GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands. Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants. To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
